GameStop maintains an independent stance, stating that its Bitcoin investment is a hedging strategy against inflation.

GameStop maintains a cautious attitude towards Bitcoin, focusing on hedging risks GameStop CEO Ryan Cohen revealed on July 15 during CNBC's "Squawk Box" that GameStop recently purchased $512 million worth of Bitcoin in May as a hedging tool against inflation and currency devaluation. Cohen clarified that this Bitcoin investment does not mean the company will hold Bitcoin long-term or transform into a Bitcoin native enterprise.

Cohen stated that GameStop does not intend to follow in the footsteps of companies like Strategy, which has established one of the largest Bitcoin treasuries in the world. He emphasized that GameStop maintains a strong balance sheet with over $9 billion in cash and liquid securities and will continue to deploy capital cautiously.

Future investment decisions will focus on hedging downside risks Cohen pointed out that GameStop's Bitcoin investment is an opportunistic operation, and future investment decisions will focus on protecting against downside risk while seeking meaningful upside potential. He also mentioned that despite the company recently raising $2.7 billion through stock issuance, it has not disclosed whether it will expand its Bitcoin investments.

GameStop Strategic Adjustment: Exploring Cryptocurrency Payment Options Under Cohen's leadership, GameStop has refocused on collectibles and trading cards, scaling back its physical business and improving profitability. As part of its strategic transformation, the company is evaluating whether to accept cryptocurrencies as a payment method for trading card purchases. Cohen stated that GameStop is actively assessing market demand for this payment option and is open to considering the use of multiple digital assets, not just limited to a single token.

GameStop once operated an NFT marketplace and cryptocurrency wallet GameStop previously operated an NFT marketplace and developed a cryptocurrency wallet, but due to regulatory uncertainties in the United States, these projects shut down one after another from the end of 2023 to early 2024. Nevertheless, GameStop's current cryptocurrency involvement is mainly focused on holding Bitcoin, but the company's exploration of digital payments indicates that it may continue to integrate blockchain technology into its retail and investment strategies, albeit at its own pace.