On the first day of WLFI's launch, the Trump family's net worth surged by $6 billion, with a new proposal to buy back and destroy 100% of the fees to support long-term value.

The governance token WLFI of the cryptocurrency project World Liberty Financial, owned by the Trump family, officially launched for trading on major exchanges on Monday. After opening, nearly a quarter of the tokens held by the family (22.5 billion out of a total supply of 100 billion) saw their book value soar to as much as $6 billion, making it the Trump family’s most valuable single asset. However, after the token price reached a peak of $0.32, it encountered profit taking, pulling back by 30% to $0.2095, and has since slightly rebounded to $0.2358. To address the selling pressure and support long-term value, the World Liberty Financial community quickly proposed a new governance plan to allocate 100% of the fees generated from the protocol's own liquidity (POL) for repurchasing WLFI on the open market and permanently burning it to reduce the Circulating Supply. Meanwhile, its stablecoin USD1 has seen a market capitalization increase of $467 million over the past month, reaching $2.67 billion, and has expanded to the Solana network. Despite the family's wealth being staggering, analysts warn that its tokens are still in a lock-up period and that the market liquidity is insufficient, as large-scale liquidation could suppress prices. Additionally, the project faces potential conflict of interest scrutiny.

WLFI Launches Trading: Trump Family's Wealth Soars by $6 Billion in One Day

The Wall Street Journal reported on Tuesday that the Trump family's account wealth surged by up to $6 billion on Monday, after its flagship encryption company World Liberty Financial began trading its Token WLFI on major exchanges. The debut of WLFI is akin to an initial public offering, opening the door for public market trading. Previously, holders who purchased the Token in private sales were unable to trade or close their positions. According to CoinMarketCap data, trading volume on mainstream CEXs and other exchanges skyrocketed, with approximately $1 billion worth of Tokens changing hands in the first hour. Prices fluctuated between 24 cents and 30 cents, consistent with futures trading prior to the listing.

The family holds nearly a quarter of the circulating supply, but it is still in a locked state.

The family, including President Trump, holds just under a quarter of all tokens. However, the founders and insiders are not yet able to sell. World Liberty has indicated that these holdings remain locked (Locked). Nevertheless, this listing has established a market price for assets that were previously valued only through private transactions. The WLFI price later pulled back, dropping 16% to $0.23 early Tuesday morning. Even so, this launch solidified World Liberty's position as the core of the Trump family's rapidly growing encryption investment portfolio. The enterprise was created during Trump's campaign last year. He views it as part of a broader push to extend his campaign slogan into the cryptocurrency world. His three sons are co-founders, while the president is listed as an "honorary co-founder." Since then, World Liberty has also issued a stablecoin and positioned itself as a platform for retail investors to enter decentralized finance (DeFi).

Early investors have made substantial profits but face selling restrictions, their wealth remains "paper wealth".

This listing has brought unexpected wealth to early supporters. Investors who purchased WLFI at a presale price of 1.5 cents per token have seen their holdings trade at more than 15 times that value. However, they are only allowed to sell up to 20% of their tokens at this stage. The rise of World Liberty has been driven by aggressive financial engineering. This summer, it took control of a publicly listed company and raised $750 million in cash from investors to buy its own tokens. Adding other crypto assets has expanded the family's exposure. For example, an entity associated with Trump controls about 8% of the meme coin TRUMP, which is worth billions of dollars. Additionally, a trust fund owned by Trump holds just over half of the shares of the publicly listed company Trump Media, which is valued at around $2.5 billion.

The family's transition into the encryption sector has already surpassed the paper value of its traditional real estate portfolio. Although they continue to seek real estate transactions globally, digital tokens have quickly become their most profitable venture. However, the wealth remains nominal. Analysts warn that cashing out could be difficult, as even a small sell-off could weigh down prices in a market with insufficient liquidity. The trading debut has also drawn scrutiny from critics. Democratic lawmakers and ethics experts believe that Trump's deep involvement in the encryption industry, while reshaping regulation from the White House, poses significant conflicts of interest (Conflicts of Interest).

New Strategy After Price Pullback: 100% of Liquidity Fees Used for Buyback and Burn to Create Long-term Value

The native token WLFI of World Liberty Financial has dropped 30% from its peak after launch, before rising again. A new proposal to use 100% of liquidity fees for buybacks and token burns aims to create long-term value. The launch of WLFI pushed its market capitalization close to $10 billion, increasing the Trump family's net worth by about $5 billion. The native cryptocurrency WLFI of the Trump family's DeFi project World Liberty Financial has been under selling pressure, pulling back 30% from a high of $0.32. The parent company has now proposed a 100% fee burn proposal, along with a buyback plan, which will reduce the circulating supply of WLFI tokens. This could further lead to strong rise price action.

New Governance Proposal Details: Aimed at Reducing Circulating Supply to Support Token Value

Within 24 hours of WLFI's listing on mainstream CEX, the community introduced a new proposal to allocate all Protocol-Owned Liquidity (POL) fees to public market buybacks and permanent destruction of WLFI tokens. This move aims to reduce the total Circulating Supply and support long-term value. According to the proposal from World Liberty Financial, this policy will only apply to fees generated by liquidity controlled by WLFI. This excludes contributions from community or third-party liquidity providers. As of now, WLFI generates fees from its Protocol-Owned Liquidity positions on Ethereum and Solana, which are then used for token buybacks in the public market.

The repurchased WLFI Token was subsequently sent to a burn address (Burn Address), permanently removing it from circulation and thus reducing the total supply. While sharing future expansion plans, WLFI stated: "If the proposal is approved, WLFI will consider it as the basis for a continuous repurchase and burn strategy. Over time, we will explore expanding the plan to include additional protocol revenue sources, aiming to steadily increase the scale of WLFI repurchases and burns as the ecosystem develops." As part of its expansion plan, the DeFi project recently introduced its USD1 stablecoin to Solana. In the past month, the stablecoin's market capitalization surged by $467 million, reaching $2.67 billion.

Trump's family wealth skyrockets due to WLFI, becoming the most valuable asset

In the first hour after launch, the market capitalization of WLFI soared to nearly $10 billion, placing it among the top 20 digital assets in the market. According to a recent report by The Wall Street Journal, the net worth of the Trump family increased by about $6 billion with the launch of the DeFi project World Liberty Financial's native token WLFI. The project lists Donald Trump as an "honorary co-founder," while his three sons serve as co-founders. Reports indicate that the family holds less than 25% of WLFI, which has likely become their most valuable asset, surpassing their real estate holdings. After hitting a low of $0.2095, the WLFI price shows signs of recovery, currently trading at $0.2358. According to Coinglass data, WLFI's open interest (OI) also remains at a strong level of $920 million.

Conclusion

The launch of WLFI trading is a symbolic event for the Trump family to transform their immense influence into economic power in the encryption space, bringing astonishing paper wealth growth in the short term. However, the market's spontaneous adjustment (a price pullback of 30%) also demonstrates the high volatility and speculative nature of such assets. The project team’s quickly proposed 100% fee buyback and burn mechanism is a common practice to combat selling pressure, stabilize, and enhance token value through a deflationary model, and its effectiveness awaits verification from community voting and actual execution. In the long run, the true value of WLFI and its stablecoin USD1 will depend on whether the World Liberty Financial platform can successfully attract and retain a large user base to realize its claimed vision of financial inclusivity, rather than merely relying on speculation around the Trump concept. Investors should closely monitor the token unlock schedule, platform product rollout progress, and potential regulatory scrutiny risks.

Current price: WLFI is currently reported at ~$0.2358 (, rebounding from a low of $0.2095 ).