Summer always has a special smell. When I was a child, during summer vacation, the most common thing I did was move the quilt outside to show it in the sun. After it was done, there was a smell of sunshine that lingered for a long time.
When summer arrives, although it's hot, it feels like the whole person becomes a bit more relaxed. At night, with the breeze blowing and eating cold watermelon, you can see people walking around in flip-flops everywhere on the streets.
This kind of atmosphere always reminds me of summer camp in my childhood, meeting new friends, trying a little adventure, and conveniently transforming into a brand new self. Recently, the activities organized by TrailHeads have evoked this feeling in me, as they have brought the magic of summer camp directly into Web3.
˖ 𓂂 ˳⁺⁎˚ ꒰ఎ ⛺️ ໒ ꒱ ˚⁎⁺˳ 𓂂 ˖
They collaborated with Wide Worlds to give avatars a TrailHeads-style makeover. The process is very simple: register → choose a filter → save and share. It can be done in three steps to transform the avatar into a colorful version with a campsite style. It seems like a mini-game, but I think there's a bit more to it.
Why do you say that? Because TrailHeads is not played alone, but is the official avatar series of @campnetworkxyz, and the vision of the Camp project itself is quite big:
˖ 𓂂 ˳⁺⁎˚ ꒰ఎ ⛺️ ໒ ꒱ ˚⁎⁺˳ 𓂂 ˖
I want to create a blockchain layer for intellectual property, allowing processes such as IP registration, provenance proof, authorization, and revenue sharing to be directly on-chain, and also integrate with AI.
In other words, they need to address the fundamental issue of "how creators prove originality, how to authorize, and how to obtain benefits."
TrailHeads is like an entrance here; not everyone can initially get the big picture of Camp, but with an upgrade to a summer camp avatar, it's easy for everyone to get involved.
This logic is similar to the path of many Web3 projects: first, attract users with something fun and easy, and then gradually help them understand what Camp aims to do.
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Moreover, there have been quite a few actions at the camp recently:
■Content Creation Sprint Activity:
◇They held a content challenge with @rovadotxyz, sharing posts related to Camp can compete for a $5000 reward. Each like and retweet adds points, ranking prizes based on interaction volume, which aligns well with the current trend of content as an asset.
■Black Mirror Collaboration:
TrailHeads Phase 1 holders will receive airdrops of 2 million $MIRROR tokens, which ties identity and token gameplay together.
■AR Treasure Hunt Game:
◇They have collaborated with @arcoin_official to launch the "TrailHeads Treasure Hunt", where you can find cards in the real world using AR, and complete tasks to gain whitelist qualifications.
■Scribble Funding Program:
◇They have collaborated with @scribble_dao to create a $4000 content creation reward pool, giving bonuses to those who produce in-depth content.
˖ 𓂂 ˳⁺⁎˚ ꒰ఎ ⛺️ ໒ ꒱ ˚⁎⁺˳ 𓂂 ˖
My own understanding is that Camp wants to first test different angles under the grand narrative of IP, AI, and blockchain.
Easy TrailHeads, content competitions with dissemination, AR games that combine reality, and the binding of tokens and identities.
Each piece is like an experiment, but when put together, you can see they are building a complete road: from the entrance (entertainment) to narrative (content), then to the economic model (tokens), and finally landing on their IP infrastructure.
So, if you just look at TrailHeads, you might think it's just a small feature for avatar upgrades, but within the larger framework of Camp, it resembles a piece of a puzzle.
As for whether this road can be successfully walked, it depends on how they subsequently link the activities in these camp atmospheres with their underlying technology.
#CampNetwork #KAITO
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