📢 Gate Square #MBG Posting Challenge# is Live— Post for MBG Rewards!
Want a share of 1,000 MBG? Get involved now—show your insights and real participation to become an MBG promoter!
💰 20 top posts will each win 50 MBG!
How to Participate:
1️⃣ Research the MBG project
Share your in-depth views on MBG’s fundamentals, community governance, development goals, and tokenomics, etc.
2️⃣ Join and share your real experience
Take part in MBG activities (CandyDrop, Launchpool, or spot trading), and post your screenshots, earnings, or step-by-step tutorials. Content can include profits, beginner-friendl
The evolution of information flow in the encryption circle: A ten-year journey from group chats to AI platforms
Information War in the Encryption World: From Group Chats to AI Platforms
The history of cryptocurrency may seem dull at first glance, but upon closer inspection, it is filled with the words "get rich quick". A careful reading reveals that what is hidden between the lines is actually the fate of the "chives".
Encryption Twitter ( CT ) is not a medical device, but rather an abbreviation for Crypto Twitter. As an industry observer, I focus more on studying protocols and data, rather than chasing trends and gossip. However, I have found that "trash talk" content on CT has become a major feature of the Chinese encryption community.
Recently, the Kaito project has caught my attention. It successfully combines KOL marketing with community incentive mechanisms, creating a communication platform between project parties and opinion leaders. This reminds me of internet products like Meituan and Pinduoduo, as well as a few projects like StepN that have managed to survive after launching their tokens.
Kaito is not a brand new concept, but rather the culmination of Chinese information streams over the past decade, with shadows of everything from media annual frameworks to KOL competition.
Group Chat Era: 2018-2021
Today, the widely popular encryption ETFs, stablecoins, and DeFi may be quite unfamiliar to early miners. Back then, the cryptocurrency space was much simpler, centered around Bitcoin and mining, and everyone firmly believed that Bitcoin would eventually rise.
The 3 o'clock community in 2018 marked the beginning of the KOL era of professional content production. WeChat groups and AMAs became mainstream marketing methods, allowing founders to directly engage with potential "community members." The involvement of well-known investors, similar to the venture capitalists who later bought NFTs, brought broader attention to this niche feast.
AMA can be seen as a way to issue information assets, the WeChat group is the launchpad, and the 3 o'clock community is like a certain trading platform at that time, forming the collective memory of the first real bull market of Bitcoin after 2017.
Despite the emergence of the first-generation KOLs, the "battle of a thousand media" is still dominated by traditional media formats. On one hand, there are doubts about the distribution capabilities of KOLs in the market; on the other hand, it was the end of the peak period for entrepreneurship in the self-media industry.
From 2017 to May 19, 2021, it can be called the most beautiful era of the encryption world, worthy of eternal remembrance.
The fleeting moment of Twitterscan: 2022
The regulatory measures on May 19, 2021, forced many practitioners to go overseas. Previously, international project parties were competing to collaborate with Chinese media, but after the sudden change in the situation, Chinese media had to lower their stance to deal with overseas project parties.
As high-quality content creators exit, the Chinese user base on Twitter falls into confusion. Technical and investment research KOLs rise first, and in-depth analysis becomes mainstream. However, by 2022, the market environment took a sharp downturn.
The bankruptcy of FTX, the collapse of Luna-UST, and the tightening regulation of trading platforms have made it difficult for the technical narrative to hold water. The huge gap between high financing and actual delivery is also gradually becoming apparent.
Against this backdrop, Twitterscan has emerged. It helps users discover market trends by organizing crypto users and content on Twitter. However, the biggest challenge Twitterscan faces is how to achieve a commercial closed loop.
The Brief Prosperity of Friend Tech: 2023
In 2023, Friend Tech conducted its first stress test on the monetization ability of KOLs. It encourages KOLs to trade their own influence, even creating false influence to stimulate transaction volume.
As the first blockbuster application launched by a trading platform after introducing Base, Friend Tech once had daily active users exceeding 100,000. However, from August 10 to September 1, its daily revenue dropped from 1,165 tokens to almost zero. Although there were several attempts to revive it later, it ultimately failed to sustain.
The experience of Friend Tech proves that content itself is difficult to monetize directly and can only serve as an intermediary for information flow and capital flow; the SocialFi model has repeatedly failed, and in the encryption world, it seems that "asset issuance" is the only viable model.
Kaito's Strategic Transformation: 2024-2025
Kaito was initially not centered around KOLs. It originated from the AI boom triggered by ChatGPT in February 2023, initially focusing on AI search in the encryption field. However, Kaito quickly realized that traditional blockchain browser tools faced fierce competition and profitability challenges, and the practicality of information analysis tools was also less than satisfactory.
Kaito has gradually shifted to KOL ranking through long-term internal testing. It successfully separates information flow from capital flow, allowing KOLs to focus on improving their rankings, while project parties identify KOLs through Yap. Kaito has effectively become the largest and most standardized Agency in the market.
However, the $LOUD event indicates that information flow platforms still face severe challenges in exploring tokenization. Nevertheless, Kaito has successfully promoted healthy competition among KOLs, occupying an indispensable position in the market.
In the future, Kaito may focus on developing products that can directly convert information flows into transactions. However, this goal is both simple and complex, as encryption users often do not recognize the value of information flows and place more importance on liquidity itself.