How Web3 Projects Can Learn Marketing Strategies from the U.S. Elections

The 2024 U.S. presidential election is not only a global political focus but also an exciting marketing practice lesson. Whether it's a mature Web3 project or a new startup, valuable marketing insights can be gained from it. This article will explore how to apply the marketing strategies of the U.S. election to the Web3 space, helping projects build strong community relationships and win user support.

1. Clarify value propositions and effectively utilize content dissemination

Experience of the U.S. Presidential Election

Candidates quickly convey their positions and commitments through refined slogans and consistent content output. An effective content strategy can establish an emotional connection between candidates and voters, enhancing support rates. For example, Trump's "Make America Great Again" emphasizes a return to traditional values, while the Democrats' "We are not going back" and "Build Back Better" align more closely with the needs of younger voters. These slogans are catchy and resonate strongly with the values of the target audience.

Insights on Web3 Marketing

Web3 projects should focus on their core brand values, clearly showcasing the uniqueness of their products or services through content dissemination. Precise content can enhance users' understanding and identification with the project, helping the brand stand out in the market. For example, a trading platform's "Exchange the world" and a project's "Unlocking 21M BTC potential" both successfully convey their respective core missions.

It is worth noting that the promotional slogans of many projects are merely self-indulgent and fail to truly resonate with users. Explaining complex technology to retail investors only confuses them. Project teams should communicate value in a language that their target audience can understand and relate to, based on the characteristics of that audience.

2. Precisely Targeting the Audience

U.S. election experience

Candidates precisely segment their target audience based on voters' age, region, and needs, customizing messages to address the core concerns of different groups, effectively enhancing alignment and support among voters.

Web3 Marketing Insights

Web3 projects should segment the market based on different user needs and develop corresponding marketing strategies. This not only ensures the relevance of the content but also attracts more target users. For example, technical content may appeal more to developers, while simplified explanations are more suitable for ordinary users.

It is recommended that project parties list all possible scenarios and user profiles based on the importance and high-frequency priority of the target audience in different scenarios. Analyze as thoroughly as possible how users enter the product through various entry points and their motivations for using the product. Using mind maps or flowcharts to organize this information will help better focus on the target audience, optimize content output, marketing activities, and the final review of the results.

3. Community Management and Consensus Building: Enhancing User Engagement and Sense of Belonging

U.S. election experience

By enhancing voters' sense of participation and "ownership" through rallies, volunteer activities, and other means, they can feel that their support for candidates has a substantial impact. This approach not only increases support rates but also helps candidates establish a deep loyalty relationship with voters.

Insights on Web3 Marketing

Web3 projects can enhance users' sense of belonging through community activities, interactive content, and participation in proposals, allowing them to be not just consumers but also co-builders of the project, thereby forming a stronger community consensus and loyalty.

This is precisely the key link that many project teams find painful, and it is the simplest yet most important step. Unfortunately, many project teams are not willing to invest energy in this area. By observing certain successful blockchain activities, one can feel the respect that project leaders have for the community. Even when faced with doubts, maintaining calmness and occasional self-deprecation can win users' recognition.

Consensus comes from users, and maintaining close contact with users and the market is the way for a project's survival. No matter how luxurious the team's background or how high the valuation in the primary market, if it gradually distances itself from the community, it will ultimately struggle to escape the fate of failure in the secondary market.

4. Endorsements by Celebrities and Key Opinion Leaders (KOLs)

US election experience

Candidates seek support from celebrities and public figures to enhance their credibility and influence, and these endorsements can also help candidates win the support of undecided voters.

Insights on Web3 Marketing

Web3 projects can also leverage endorsements from KOLs and industry celebrities, using their credibility and traffic advantages to help the project gain higher visibility and enhance user trust. Especially when the project does not yet have sufficient market share, endorsements can help quickly raise awareness.

If resources are limited, consider finding a partner with resources to leverage their advantages; if such a partner cannot be found, then think of ways to "hardly rely" on them; if even "hardly relying" cannot be done, then the difficulty of success will greatly increase.

Users need to see that the project has the potential for success and credibility before they are willing to invest their trust.

5. Multi-channel Precise Communication

Experience of the U.S. Election

Candidates engage with voters through multiple channels such as television, social media, and offline events, ensuring that different groups receive information, thereby increasing the candidates' exposure and support among various voter demographics.

Web3 Marketing Insights

Web3 projects can also distribute content through diversified channels such as social platforms, short videos, and emails, based on user habits, to reach and cover the contact points commonly used by target users, enhancing their awareness and attention to the brand.

It is worth noting that KOL promotion and various publicity channels are merely tools for dissemination. If the project party does not clearly understand whom to convey what to, and what they want users to remember, simply paying for KOL promotion fees will make it difficult for users to truly recognize and accept it.

Conclusion

The "marketing spectacle" of the U.S. election has provided valuable marketing experience for Web3 projects. Project teams should learn how to grasp user consensus and how to come down from their high pedestal to engage with real users. Many project teams often appear aloof, as if they are only focused on technology and concepts, but in reality, the consensus of users and the recognition of the community are the foundation for a project's success.