Solana 2025 Marketing Memorandum: Building an Internet-Native Capital Market

Solana is committed to enabling internet users worldwide to participate in the Capital Market. With just a few steps, anyone can join this global digital ledger to achieve the tokenization of physical assets, currencies, and culture.

The importance of this vision lies in creating a world with universal foundational ownership. High-performance blockchains are not only meant to build decentralized exchanges but also to create a global capital market that is more accessible, has lower latency, and higher liquidity than traditional Nasdaq.

Currently, only 15% of the global population can participate in the US Capital Market. In contrast, the entry barrier for the cryptocurrency market is much lower, and liquidity is stronger. In the future, companies will go public directly on the internet, targeting over a billion investors holding private keys. This includes not only stocks but also various valuable assets, cultures, and ideas.

To accelerate the arrival of this future, Solana proposed the F.A.T. protocol engineering concept:

F - Focus on Founders

The Solana ecosystem provides comprehensive support for entrepreneurs from zero to unicorn. For example, a Canadian team achieved a valuation of $445 million in a short period, while a UK team generated $155 million in transaction fees within 8 months. This is thanks to the well-established ecosystem support, including hackathons, accelerator programs, and more.

A - Focus on application development

Solana prioritizes products that meet the actual needs of users. In October 2024, platform application revenue reached $73 million, a year-on-year increase of 185 times. 74% of the funds in the ecosystem flowed into application development, far exceeding other networks.

T - Promote Asset Tokenization

Solana has become the preferred platform for issuing internet assets. In the past six months, 2.6 million tokens have been issued on the platform, accounting for 78% of the total amount across all blockchains. Stablecoins have grown by 120% to reach $4 billion, along with the tokenization of a large number of physical assets, digital collectibles, and more.

Continuous optimization at the protocol level

The core team continuously improves Solana's performance and user experience, focusing on increasing bandwidth and reducing latency among other practical needs. This reflects Solana's philosophy of emphasizing practicality rather than merely pursuing valuation.

The Solana ecosystem emphasizes a pragmatic product culture, encouraging continuous iteration in real-world environments to find the best product-market fit. As the ecosystem develops, Solana will maintain its ability to adapt flexibly, continuously supporting outstanding founders, applications, and tokenized projects while enhancing network performance.