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🔥 Day 8 Hot Topic: XRP ETF Goes Live
REX-Osprey XRP ETF (XRPR) to Launch This Week! XRPR will be the first spot ETF tracking the performance of the world’s third-largest cryptocurrency, XRP, launched by REX-Osprey (also the team behind SSK). According to Bloomberg Senior ETF Analyst Eric Balchunas,
The launch of the MEME Token platform has caused a dramatic shift in the landscape: Pump.fun's market share plummets as new players rise.
On-chain MEME Token Launch Platform Analysis
The on-chain MEME Token launch platform is a decentralized platform built on blockchain, aimed at simplifying the creation process of MEME tokens. These platforms provide tools for token creation, presale management, and liquidity provision on decentralized exchanges, ensuring transparency and accessibility for users.
Functionality of the Launch Platform
The structural advantages of the launch platform are highly aligned with the characteristics of the MEME Token. In particular, their ability to quickly establish and mobilize communities complements the typical high community dependence of MEME projects. Therefore, launch platforms focused on MEME have gained greater appeal than other types of Token issuance platforms.
MEME Launch Platform Development Documentary
The emergence and maturity of the MEME launch platform
The emergence of on-chain MEME launch platforms has reshaped the early token distribution model, enabling the rapid and permissionless creation of MEME tokens. Unlike traditional platforms that focus on initial decentralized offerings, these launch platforms prioritize speed, ease of use, and viral distribution over due diligence or investor protection.
Starting from mid-2024, Pump.fun has gained significant attention, despite the most competitive alternatives occupying only a small market share. The issuance of Pump.fun's MEME Token surged, reaching an unprecedented peak by the end of 2024, and remained active into early 2025.
The rise of new competitors in the MEME launch platform
By late April 2025, the competitive landscape of the on-chain MEME launch platform began to shift. New entrants such as LetsBonk, Believe, and Boop quickly gained attention. These platforms collectively eroded the previous dominance of Pump.fun.
According to the data, Pump.fun's market share fell to a historical low of 56% on May 12, 2025. Its Token graduation rate dropped to only 0.82%, far below that of emerging competitors. Boopdotfun and LetsBONK.fun had significantly higher graduation rates of 4.41% and 1.45%, respectively.
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MEME Token drives the May on-chain event rebound
In the past 30 days, the total market capitalization of MEME Token has increased by 47%, and trading volume has surged by 160%. The growing activity on the MEME launch platform has ignited speculative sentiment and driven increased participation from retail users. As of May 20, 2025, on-chain trading volume has grown by 17.3% compared to the beginning of this month, with the MEME sector being considered a major contributor to this growth.
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Top Projects
Pump.fun
Pump.fun has established itself as one of the largest MEME launch platforms, fully leveraging low fees and fast transaction speeds. Since its launch, the platform has facilitated the creation of over 8 million tokens in just 13 months.
Pump.fun has pioneered an integrated mechanism that combines token issuance with automatic liquidity migration to decentralized exchanges. Through a simplified user interface, users only need to upload a name, symbol, and image to deploy a new Token.
The platform adopts a supply-demand driven joint curve pricing model and does not include a pre-sale stage, effectively reducing early arbitrage risks. Once the Token's market value reaches $69,000, the Token will automatically be listed on the trading platform and injected with $12,000 of initial liquidity. The corresponding LP Tokens will then be permanently destroyed to ensure fairness and irreversibility. Developers will also receive rewards upon graduation.
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LaunchLab
LaunchLab adopts a mechanism similar to Pump.fun, utilizing an automated joint curve model for Token issuance and pricing. Its main competitive advantage lies in its modular architecture, which supports seamless third-party integration and highly customizable issuance configurations, providing flexibility for developers seeking customized Token issuance solutions.
LaunchLab offers two different modes:
JustSendIt Mode: Designed for standardized and rapid issuance, this mode allows users to launch tokens with minimal configuration, catering to casual or first-time creators.
LaunchLab Mode: Supports customizable parameters, including total Token supply, the proportion of Tokens allocated to the joint curve, and Token lock settings. It is worth noting that under the LaunchLab mode, developers are entitled to 10% of LP trading fees upon Token graduation, providing stronger incentives for creating high-quality projects.
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Believe
Believe is a SocialFi platform focused on celebrity Token issuance. Since its launch, the Believe platform has facilitated the issuance of over 24,000 Tokens, with a peak daily issuance close to 5,000, and a maximum market share of 13.6%.
The launch of Believe's Token adopts a socially-driven issuance model, allowing users to deploy tokens on the blockchain simply by posting tweets with specific hashtags and specifying the token name through its "X Trigger" mechanism.
The platform adopts a dynamic joint curve model, with initially high transaction fees aimed at preventing bot sniping. As trading volume increases, the fees gradually decrease and stabilize at 2%. This mechanism promotes fair market participation and mitigates early manipulation.
Once the Token's market value exceeds $100,000, it will be automatically listed on the trading platform. Developers are incentivized by sharing a portion of the total trading fees.
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Boop.Fun
Boop.Fun is a MEME Token launch platform that integrates the core mechanisms of other platforms, providing two issuance methods: creating tokens directly through the platform or triggering on-chain deployment by posting tweets with specific hashtags on social media.
The platform's native Token $BOOP is the foundation of its incentive system. Active Token creators receive daily $BOOP airdrops, while holders receive rewards proportionate to their Token holdings, encouraging long-term participation. In addition, users who stake $BOOP can participate in daily airdrops and share a large portion of the platform's trading fee revenue, thus establishing a multi-tiered reward structure.
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Conclusion
For a MEME launch platform to achieve long-term viability, it must be built on a strong core mechanism or technological innovation that can effectively address the current challenges in the market. Pump.fun remains the leading platform in the MEME launch platform space, while Believe shows strong growth momentum and has the potential to gain more market share in the long term.
Key Challenges Faced by the MEME Token Launch Platform
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Looking to the future, those MEME launch platforms that can address the core challenges mentioned above or introduce innovative mechanisms to reshape incentives for users and developers may stand out in the ever-evolving on-chain launch landscape and become noteworthy participants.