YouTube announces a major upgrade to its live streaming feature, with AI automatically capturing highlights to generate short videos.

Youtube announced the largest Live streaming upgrade in history, aimed at bridging the gap between creators and fans, while expanding the influence and commercial potential of live content. Popular Taiwanese channels like Ceylon, Super Particle Square, and the recently active Cheap are using the new Youtube Live tools to establish direct interaction with their audience, attracting more fans to join their communities. The new features allow all users to become creators using just their mobile phones, enabling horizontal or vertical shooting for Live streaming, and even AI will automatically capture exciting moments to generate highlight short videos. According to official data from Youtube, this year, an average of 30% of viewers log in daily to watch their favorite Youtubers live stream. Creators who frequently stream can quickly rise their followers and traffic, attracting more people to subscribe.

Over 30% of users log in daily to watch YouTube live streams.

The sense of immediate connection brought about by interactivity is something that traditional audio-visual content can hardly replace. Live streaming is becoming a daily routine for YouTube users. According to official data, in the second quarter of this year, more than 30% of users logged in to watch live programs every day. YouTube describes this connection as a special moment at a concert, where you hold up a handmade sign, and the artist on stage smiles at you. Even though you are among thousands, you have a unique connection with others. Through live streaming, creators can respond to viewers in real-time in the chat, call out usernames, and create a more intimate interactive atmosphere.

Live warm-up exercise test run on the road

In order to lower the high technical barriers for creators to enter live streaming, YouTube has launched the "Practice Before Live" mode, allowing creators to test their equipment and features in a risk-free environment before officially going live. YouTube has introduced the "Live Trial Play" feature for beginners, combining casual games with real-time interaction, including 75 games such as "Angry Birds Battle" and "Trivia Crack." Creators can not only get started easily but also earn profits through live streaming.

Podcast creators will also benefit from this wave of upgrades. The new editing tools can automatically generate engaging video clips and short films from complete audio. Even if video production is not possible, custom videos can be automatically generated from audio using Google DeepMind's Veo tool, expanding the audience reach of podcasts.

Cross-format live broadcasting in both horizontal and vertical orientations with AI debut, increasing exposure.

This upgrade emphasizes three key features to increase exposure rate, including the following,

1. Cross-format live streaming: Creators can perform both horizontal and vertical live streaming simultaneously, integrating a unified chat room to provide a seamless viewing experience for users on different devices.

2. Community Interaction Expansion: Through mobile devices, any user can initiate vertical live broadcasts and interact with other live broadcasts, opening up more possibilities for real-time collaboration and dialogue.

3. AI Automatically Generates Exciting Clips: The new feature will use artificial intelligence to identify the most eye-catching moments during the live broadcast and automatically generate shareable short videos, allowing the excitement of the live stream to continue even after it ends.

A new profit model that does not disturb user experience

The new YouTube Live introduces a low-interference "horizontal ad" format to enhance the user viewing experience. In addition, YouTube has announced the upcoming seamless transition feature, allowing creators to smoothly switch from public live streams to member-exclusive live streams, encouraging more people to join paid memberships and making it easier for creators to provide high-value exclusive content. YouTube stated that this upgrade is based on extensive user feedback, aiming to give every creator stronger exposure, deeper audience connections, and more diverse monetization methods.

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