On-chain MEME Token Launch Platform Analysis

The on-chain MEME Token launch platform is a decentralized platform built on blockchain, aimed at simplifying the creation process of MEME tokens. It provides tools for token creation, presale management, and liquidity provision on decentralized exchanges, ensuring transparency and accessibility for users.

Functionality of the Platform

The structural advantages of the launch platform are highly compatible with the features of the MEME Token. In particular, their ability to quickly establish and mobilize communities complements the typical high community reliance of MEME projects. Therefore, launch platforms focused on MEME have gained greater appeal compared to other types of Token issuance platforms.

MEME Launch Platform Development Record

The emergence and maturity of the MEME launch platform

The emergence of on-chain MEME launch platforms has reshaped the early token distribution model, enabling the rapid and permissionless creation of MEME tokens. Unlike traditional platforms that focus on initial decentralized offerings, these launch platforms prioritize speed, simplicity, and viral distribution over due diligence or investor protection.

Since mid-2024, Pump.fun has gained significant attention, although the most competitive alternatives occupy only a small market share. The issuance of Pump.fun's MEME Token surged, reaching an unprecedented peak by the end of 2024 and remaining active into early 2025.

MEME Rise of New Competitors on the Platform

By late April 2025, the competitive landscape of on-chain MEME launching platforms began to shift. New entrants like LetsBonk, Believe, and Boop quickly gained attention. These platforms collectively eroded the previously dominant position of Pump.fun.

According to the data, Pump.fun's market share fell to a historic low of 56% on May 12, 2025. Its Token graduation rate dropped to just 0.82%, far below that of emerging competitors. Boopdotfun and LetsBONK.fun had significantly higher graduation rates of 4.41% and 1.45%, respectively.

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MEME Token drives May on-chain activity rebound

In the past 30 days, the total market capitalization of MEME Token has increased by 47%, and trading volume has surged by 160%. The growing activity on the MEME launch platform has ignited speculative sentiment and driven increased participation from retail users. As of May 20, 2025, on-chain trading volume has increased by 17.3% compared to the beginning of this month, with the MEME segment being regarded as a major contributor to this growth.

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Top Projects

Pump.fun

Pump.fun has established itself as the largest MEME launch platform on Solana, taking full advantage of Solana's low fees and fast transaction speeds. Since its launch, the platform has facilitated the creation of over 8 million tokens in just 13 months.

As a leading platform in the field, Pump.fun has pioneered an integrated mechanism that combines token issuance with automatic liquidity migration to decentralized exchanges. Pump.fun lowers the barrier to creating MEME tokens through a no-code interface tailored for non-technical users.

Mechanism:

On Pump.fun, the Token launch process is fully automated. The platform uses a supply-demand driven joint curve pricing model and excludes a pre-sale phase, effectively reducing early arbitrage risks.

In its early stages, Pump.fun collaborated with Raydium. Once the Token's market value reaches $69,000, the Token will automatically be listed on PumpSwap and inject $12,000 of initial liquidity. The corresponding LP tokens will then be permanently destroyed to ensure fairness and irreversibility. The developers will also receive a reward of 0.5 SOL upon graduation.

This mechanism significantly lowers the threshold for the issuance of MEME tokens and facilitates the rapid rise of Pump.fun during the MEME cycle.

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LaunchLab

LaunchLab adopts a mechanism similar to Pump.fun, utilizing an automated joint curve model for Token issuance and pricing. As a token launch platform, its core issuance process does not introduce fundamentally new features.

Its main competitive advantage lies in its modular architecture, which supports seamless third-party integration and highly customizable issuance configurations, providing flexibility for developers seeking customized token issuance solutions.

Mechanism:

1. Third-party integration: The core advantage of LaunchLabs lies in its architecture that supports third-party integration. According to its web interface, LaunchLab has integrated with over 10 third-party platforms. A major example is LetsBONK.fun, which is a MEME launch platform created by the $BONK community, built on LaunchLab's infrastructure.

2. Highly customizable: In addition, LaunchLab has further refined its launch framework by providing two different modes:

   • JustSendIt Mode: Designed for standardization and rapid issuance, this mode allows users to launch Tokens with minimal configuration, catering to casual or first-time creators.

   • LaunchLab mode: Supports custom parameters, including total Token supply, the proportion of Tokens allocated to the joint curve, and Token lock settings. It is worth noting that under the LaunchLab mode, developers are entitled to 10% of the LP trading fees when the Token graduates, providing a stronger incentive for the creation of high-quality projects.

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Believe

Believe, originally named Clout, is a SocialFi platform developed by Ben Pasternak that focuses on celebrity token issuance. The project was announced on April 27, 2025. It gained significant attention immediately after its release, with retweets from the official Solana account, Solana co-founder Anatoly Yakovenko (Toly), and Jupiter co-founder Meow. Since its launch, the Believe platform has facilitated the issuance of over 24,000 tokens, with a peak daily issuance close to 5,000 tokens and a maximum market share of 13.6%.

Mechanism:

The launch of Believe's Token adopts a socially-driven issuance model, allowing users to deploy tokens on the Solana blockchain by simply tweeting with @LaunchACoin and specifying the token name through its "X Trigger" mechanism. The entire process is executed automatically through backend services.

The platform uses a dynamic joint curve model, with initially high transaction fees aimed at preventing bot sniping. As trading volume increases, the fees gradually decrease and stabilize at 2%. This mechanism promotes fair market participation and alleviates early manipulation.

Once the market value of the Token exceeds $100,000, it will automatically be listed on the Meteora trading platform. Developers are incentivized by sharing 1% of the total trading fees (2%).

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Boop.Fun

Boop.Fun is a MEME Token launch platform developed by Dingaling, the co-founder of PancakeSwap.

Mechanism:

Boop.Fun integrates the core mechanisms of Pump.fun and Believe, providing two issuance methods: creating tokens directly through the platform or triggering on-chain deployment by posting a tweet with @beeponboop on X.

The platform's native Token $BOOP is the foundation of its incentive system. Active Token creators receive daily airdrops of $BOOP, while holders are rewarded proportionally based on their Token holdings, encouraging long-term participation. Additionally, users who stake $BOOP can participate in daily airdrops and share 60% of the platform's SOL trading fee revenue, thereby establishing a multi-tiered reward structure.

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Platform Comparison

Although Pump.fun remains a leader in the MEME launch platform space, Believe has a relative competitive advantage among new entrants.

• Pump.fun: Introduces a profit-sharing mechanism for creators, providing stronger incentives for them to launch and maintain higher quality Tokens.

• LaunchLab: Low issuance costs and low graduation standards may lead to an influx of low-quality projects, facing challenges in maintaining long-term growth and competitiveness.

• Believe: Introduced dynamic joint curves to prevent early bot sniping behavior, set higher graduation thresholds, and enhanced user protection.

• BOOP: Provides a highly integrated platform design, but its performance is closely related to the price performance of its native Token $BOOP, increasing risk exposure.

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Conclusion

For a MEME launch platform to achieve long-term viability, it must be built on a strong core mechanism or technological innovation that effectively addresses the current market challenges. Pump.fun remains the leading platform in the MEME launch platform space, while Believe shows strong growth momentum and has the potential to gain more market share in the long run.

Key Challenges Faced by the MEME Token Launch Platform

Currently, the MEME launch platform faces two fundamental challenges:

1. User protection mechanism: The platform needs to implement a robust project screening mechanism and anti-bot mechanism to ensure project quality and trading fairness.

2. Multi-chain deployment capability: Expanding to a multi-chain architecture can achieve broader accessibility and cost optimization, but it also brings technical hurdles that need to be addressed.

Looking to the future, those MEME launch platforms that can address the core challenges mentioned above or introduce innovative mechanisms to reshape user and developer incentives may stand out as noteworthy participants in the constantly evolving on-chain launch landscape.

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