Crypto Appetite: US Fastfood Chain Rolls Out Bitcoin Steakburger

Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure Steak ‘n Shake has rolled out a themed burger tied to its move into crypto payments. According to company materials and multiple reports, the limited-edition item arrives with Bitcoin-themed packaging and a suggested price of $7.19. The chain framed the launch as a celebration of its wider push to accept Bitcoin at the counter.

Related Reading: Eric Trump Plots Real Estate Tokenization — The Trump Empire Goes Crypto## Limited Edition Bitcoin Steakburger

The new burger is being sold as a short run. Packaging is stamped with Bitcoin imagery, and the chain has described supplies as limited. Based on reports, the product was timed to follow the restaurant’s broader payment change that went live earlier this year.

Some outlets note the burger’s pricing and the playful nod to crypto culture, while the rollout itself is being treated as a marketing push as much as a menu update.

Payments Rollout And Cost Claims

According to announcements from the company, Steak ‘n Shake began accepting Bitcoin payments over the Lightning Network on May 16, 2025. The Lightning rails are being used to handle fast, low-fee payments at the point of sale.

The chain’s COO, Dan Edwards, has said that payment processing fees have been cut by about 50% since the change. On the first day of the rollout, the chain claimed it accounted for one in every 500 global Bitcoin transactions processed that day.

Bitcoin is now trading at $103,395. Chart: TradingView### Payments And Sales Impact

Reports have disclosed that the company saw a lift in sales after the payments switch. In Q2 2025, Steak ‘n Shake reported same-store sales growth of nearly 11%, and company spokespeople linked part of that increase to engagement from Bitcoin users.

The move to crypto was presented as both a cost-saving measure and a way to draw a curious customer base. Some of the figures come from the chain’s own public statements and were picked up by several crypto and business outlets.

Related Reading: Crypto Gets An Address: New York City Unveils US’ 1st Official Crypto OfficeNot all details about the rollout are clear. It’s still uncertain how many Steak ‘n Shake locations are offering the Bitcoin Steakburger or how long it will stay on the menu. The company has also claimed a 50% cut in payment processing costs since adopting Bitcoin, but full details on how that figure was reached haven’t been shared.

Featured image from Shop4Tesla, chart from TradingView

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