Yancheng Urban Assets Company 2025 Finale Successfully Concluded

This article is reprinted from Modern Express

Revitalizing over 150,000 square meters of assets and creating more than 110,000 jobs

Yancheng Urban Asset Company’s 2025 Final Chapter Successfully Concluded

Achieved property registration for over 150,000 square meters of assets, promoting the renewal and rebirth of a batch of old factories and idle commercial spaces; the revenue of the Human Resources Service Industry Park steadily increased, surpassing 2 billion yuan, connecting more than 110,000 employment opportunities; built the “Yancheng Living Room” along the Huangpu River, making the Olympic Sports Center a nationally recognized landmark… Looking back at 2025, Yancheng Urban Asset Management Co., Ltd. has achieved a stunning transformation from “space steward” to “urban partner,” with each step forward embodying a resilient, sunlit, and city-co-created value force.

Correspondents: Shi Qiujia, Lu Hao

Foundation: Building order and resilience through meticulous refinement

“Asset management is first and foremost a science, a modern project built on precise order.” At the start of the new year, as they step into a new track, a relevant leader of Yancheng Urban Asset Company summarized their achievements in 2025, stating that this “refinement” is reflected in the delicate craftsmanship of managing a vast asset grid.

Prioritizing rights confirmation to restore the rightful ownership of existing assets. Confronted with the practical difficulties of some state-owned assets due to age and incomplete documentation, in 2025, Yancheng Urban Asset Company launched a special campaign for “asset verification and rights correction.” The company established a cross-departmental task force, working closely with natural resources, housing and urban-rural development, and tax authorities to conduct a comprehensive survey and traceability of various assets. By creating problem lists, responsibility lists, and time limit lists, and implementing weekly scheduling and monthly reconciliation—from document retrieval and on-site surveying to procedural completion and registration—they systematically addressed historical debts. During this process, over 150,000 square meters of commercial, industrial, and office assets successfully obtained property certificates, providing a solid foundation for market-oriented operations and capital transactions.

In managing four incubators at Longguang Plaza, facing retention challenges, the team adopted a “building manager collaboration + precise survey” strategy, renewing agreements with over 120 companies and signing new contracts with more than 40, demonstrating resilience in consolidating the asset base amid a dynamic market.

Meanwhile, strengthening top-level design and overall planning. Under the leadership of Yancheng Urban Group, last year, Yancheng Urban Asset Company formulated and launched a reform plan for the state-owned asset management system. Based on principles of “functional unification and responsibility equivalence,” the plan established a “1+N” institutional framework, bringing key processes such as rent management and leasing into standardized and transparent operations.

“Everything has rules to follow and standards to adhere to,” said a relevant leader of Yancheng Urban Asset Company. This not only helps prevent risks but also lays a solid institutional foundation for the strategic transformation toward “resource assetization, asset capitalization, and capital leverage,” enabling every effort of refinement to continuously generate value within a stable framework.

Platform: Building talent and growth poles through industrial clustering

Annual revenue exceeded 2 billion yuan, with about 40 million yuan in taxes, and provided employment matching services for over 110,000 people… As a distinctive part of Yancheng Urban Asset Company’s matrix, Jiangsu Coastal Human Resources Service Industry Park achieved a remarkable leap from “physical space” to “industrial ecological platform” in 2025.

According to reports, this park is the first provincial-level human resources service industry park in Jiangbei, gathering over 90 well-known organizations including China State-owned Central Enterprises Zhongzhi, Rishifangda, and Beijing Foreign Enterprises. In 2025, its operational logic was clear and powerful: strengthening asset management to ensure a stable foundation—rental occupancy rate at 85%, rent collection rate at 100%, steadily increasing rental income through phasing out inefficient tenants and introducing high-quality ones; deepening platform development to gather development synergy—from preparing a national-level industrial park construction report and industry white paper to initiating the Coastal City Human Resources Service Industry (Park) Development Alliance, continuously enhancing the park’s capabilities. The first Coastal Human Resources Service Industry Innovation and Development Matchmaking Conference held this year further elevated the brand’s influence nationwide.

“The warmth of the platform is reflected in its tangible contribution to regional development,” said a relevant leader of Jiangsu Coastal Human Resources Service Industry Park. Last year, the park held 32 recruitment and supply-demand matching events, providing employment services for over 110,000 key enterprises in the city, establishing an efficient response mechanism where enterprises’ needs are met and the market can supply. Additionally, through high-level training courses for HR management leaders, AI-powered HR efficiency revolution training, and skills competitions for top HR managers, the park not only serves enterprises but also aims to enhance the industry’s talent pool and professionalism, earning the provincial “Continuing Education Base for Technical Personnel” and Yancheng City’s “Jin Wutong” Award, establishing a reputable brand image of a professional, credible, and contributive industry park. This park has transcended traditional leasing models, becoming a key growth pole that attracts high-end elements, serves the real economy, and stabilizes social employment.

Renewal: Demonstrating warmth and resonance through space reconstruction

“The higher value of asset management lies in transforming cold spaces into carriers of emotion, memory, and resonance, turning them into warm cityscapes,” said a relevant leader of Yancheng Urban Asset Company. Their practice shows that asset operation is an art of “spatial value.”

Last year, along the distant Huangpu River, the “China Yancheng (Shanghai) International Sci-Tech Innovation Center” underwent a heartfelt transformation. It is no longer just an ordinary office building; the first and second floors have become a “city living room” integrating cultural display and roadshow functions, while the third floor added a one-stop enterprise service window. It hosted a series of events from the Yancheng Middle School Shanghai Alumni Association to “Watching Supertalents in Shanghai,” connecting over 100 enterprises and more than 200 talents, becoming a “Yancheng Home” full of belonging in the Yangtze River Delta. Here, space becomes a bond of hometown feelings and opportunities.

At the Yancheng Olympic Sports Center, warmth is transformed into passionate enthusiasm and safety protection. Nearly 100 events were held there in 2025, including the CFA China Team International Football Invitational, which attracted tens of thousands of spectators on-site and hundreds of millions online, turning it into a “super scene” of nationwide celebration. Confronted with legacy issues from the original fitness stores, Yancheng Urban Asset Company quickly took over, not only safeguarding consumer rights but also fundamentally upgrading fire safety facilities and embedding safety standards throughout operations. During the Supertalents football event, supporting consumption surged by 42%, and the “Urban Sports” brand was broadcast nationwide via CCTV, with Yancheng Urban Group awarded the “National Advanced Unit for Mass Sports.”

Locally, space renewal closely follows民生需求. The Financial City “Urban” commercial complex was renovated with hardware upgrades and scene renewal to reshape citizen experience; the North Youth Palace was transformed into an all-age education activity center; the Xinhe Commercial Complex was positioned as a “convenient service and fashion experience” hub… Behind these initiatives lies a “demand-driven” operational philosophy: asset management actively reaches out, listening to community voices, filling urban functional gaps, and achieving value sublimation through the unity of social and economic benefits.

Forward-looking: Running toward the future through digitalization and original intent

“Future-oriented asset management requires a smart brain and a heart dedicated to serving the people. Last year, Yancheng Urban Asset Company anchored its voyage in these two dimensions,” said a relevant leader.

Digitalization is the core driver of transformation. The company’s digital asset management platform integrates systems and enhances efficiency, injecting strong momentum into high-quality development. It consolidates information silos with a unified “screen” and builds a risk control firewall with intelligent early warning. This “smart brain” transforms scattered, static assets into precisely schedulable, efficiently allocated strategic resources and data assets, marking a new era of “digital-driven, intelligent operation” in asset management and injecting a powerful technological core for long-term development.

The most touching aspect is the “housing” project. Last year, nearly 200 households with 127 new homes realized their dream of stable residence. Yancheng Urban Group proactively offered over 8.5 million yuan in special subsidies, advancing from “housing” to “quality living.” This is no longer just an asset transaction but a livelihood project embodying the warmth and responsibility of a state-owned enterprise. It profoundly interprets the best asset operation, where the endpoint is not just financial figures but tangible gains, happiness, and security for the people.

Looking back at 2025, the report is filled with solid footprints. From ensuring every rent is collected to cultivating an industrial ecosystem; from renewing a city space to warming a family’s dreams; from building a smart system to fortifying a制度堡垒… Yancheng Urban Asset Company, with the belief of “duty-bound and value-adding,” quietly manages invisible trust and opportunities, ultimately contributing to the city’s continuous growth.