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American Express renews NBA partnership, adds USA Basketball
American Express has renewed and expanded its multiyear partnership with the NBA, now including USA Basketball and NBA Take-Two Media. This agreement maintains American Express as the Official Payment Partner across NBA, WNBA, and NBA G League, introducing new components like entitlement partner for NBA Tip-Off events and title partner for NBC and Peacock’s NBA halftime show, “American Express At the Half.” The company’s stock trades at $359.66 with a P/E ratio of 23.35, and it reported $66.97 billion in revenue over the last twelve months, supporting such strategic ventures.