Hasbro's Improved Portfolio Mix Supports Structurally Higher Operating Margins Ahead

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Hasbro is expected to achieve structurally higher operating margins due to an improved portfolio mix, supported by its leading position in the North American retail toy industry and diversified business model. The company’s expansion into self-published video games and continued focus on its “Play to Win” goals are projected to drive annual operating margin expansion of 50-100 basis points between 2025 and 2027. This strategy leverages its strong brands and digital properties to enhance profitability despite macroeconomic volatility.

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