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NetEase's "Naraka: Bladepoint" announces collaboration with Xiling Seal Art Society Publishing House
Shanghai Securities News China Securities Network News (Reporter Luo Maolin): On February 5th, NetEase’s multiplayer action game “Naraka: Bladepoint” announced a cross-industry collaboration with Xiling Seal Art Society Publishing House. This partnership, themed “Knife techniques like brush strokes, universe in a small space,” deeply integrates traditional Chinese seal carving art with martial arts aesthetics in the game, creating a dialogue between virtual and real civilizations.
For this collaboration, Xiling Seal Art Society Publishing House will design an exclusive “Seal of the Era” for the new chapter “Man Jiang Hong” map in the game, using the traditional cultural symbol of the seal to authenticate the virtual world, enriching it with profound cultural heritage.
Founded in 1904, Xiling Seal Art Society is China’s most influential seal carving organization, renowned as “The Number One Society in the World.” Its mission is to preserve inscriptions and seals, study seal art, and also engage in calligraphy and painting. It is a core inheritor of the national intangible cultural heritage of gold stone seal carving. This collaboration marks an innovative integration of traditional seal art culture with popular digital-era culture.