Sha Cheng Lao Jiao 2026 Distributor Conference Held in Shijiazhuang

People’s Daily Online Shijiazhuang, March 13 (Reporter Zhu Yansheng) From March 10 to 11, the Shacheng Laojiao 2026 Dealer Conference themed “Major Products · Stable Prices · Strong Sales” was held in Shijiazhuang, Hebei.

The meeting reviewed Shacheng Laojiao’s countercyclical growth performance in 2025 and officially released the core development strategy and market plan for 2026. Wang Hailong, Chairman of Hebei Shacheng Laojiao Distillery Co., Ltd., stated that in 2025, the company’s annual sales revenue increased by 24% year-on-year, with brand momentum and market vitality continuously improving, demonstrating a strong momentum for high-quality regional liquor development.

Over the past year, Shacheng Laojiao achieved systematic breakthroughs on multiple fronts: riding the trend and accurately grasping the resonance points of consumer trends and channel reforms; leveraging the success of major products to break through the market; and upgrading the operational system to promote deep collaboration between manufacturers and partners. The major product strategy has been deepened and solidified, the super partner model has been iterated and upgraded, and model markets have flourished simultaneously, with brand IP and quality strength rising together. These achievements have not only solidified the foundation for the company’s development but also laid a solid basis for the brand’s pursuit of becoming the “New Provincial Liquor Benchmark,” marking Shacheng Laojiao’s official entry into a new journey of Brand Growth 3.0.

秦书尧, President of the China Alcoholic Drinks Association, said that in 2026, China’s liquor industry is at a critical transition period of bottoming out, structural optimization, and value reversion. Operating entities are shifting from scale expansion to quality improvement, and manufacturer relationships are accelerating from transactional cooperation to a community of shared destiny. Shacheng Laojiao accurately grasps core consumer needs, demonstrating strong resilience and leading momentum in the industry adjustment wave through comprehensive breakthroughs in quality, brand building, and channel innovation, which is quite rare.

Wang Chaocheng, Chairman of Shengchu Group, delivered a keynote speech titled “New Ecology of Chinese Liquor and New Thinking on Manufacturer-Partner Cooperation.” He proposed that in the face of profound changes in the liquor ecosystem, manufacturers need to proactively adapt to the new cycle and explore sustainable growth paths. He also mentioned that Shacheng Laojiao successfully launched new products and achieved market breakthroughs at the bottom of the industry cycle, proving that only with flexible adaptability, continuous innovation, and sustained investment in marketing and team professionalism can enterprises take the initiative amid changes.

Subsequently, industry experts such as Yang Dayu, General Manager of Shengchu Consulting, and Professor Liu Chunxiong from Zhengzhou University delivered thematic sharing sessions. They provided cutting-edge industry insights and practical methodologies from perspectives such as refined operation of major products and scene marketing innovation, injecting profound professional wisdom and strong practical momentum into Shacheng Laojiao and its dealer partners to help the brand win the “New Provincial Liquor Benchmark.”

(Editors: Fang Tong, Fu Zhaosa)

【Source: People’s Daily Online - Hebei Channel】