Robots Take the Stage, Musicals Premiere: Guangfa Bank's "3·15" Financial Consumer Rights Protection Education and Publicity Campaign Burns!

Warm spring breezes and financial protection. On the occasion of the 2026 “3.15” International Consumer Rights Day, China Life’s member unit, China Guangfa Bank, focused on the theme “Clear and Bright Financial Networks, Protecting Peace of Mind in Consumption,” and comprehensively carried out the 2026 “3.15” Financial Consumer Rights Protection Education and Promotion Campaign.

During the event, Guangfa Bank adhered to innovation-driven development, technological empowerment, and targeted strategies. It promoted positive publicity to guide public opinion, used risk alerts to build a defense line, and employed a diverse integration model of “Technology + Humanities,” “Traditional + Modern,” and “Online + Offline.” The bank launched a variety of engaging and content-rich promotional activities to continuously enhance the public’s awareness and ability to prevent risks, helping to create a clean and orderly financial market environment.

Technological Empowerment to Create a New Model of Digital Financial Education

Building the AI “Financial Consumer Protection Team.” During the CBA All-Star Game, the headquarters collaborated with Hangzhou Branch to invite the YuShu Robot to form the “Financial Consumer Protection Team.” They performed the “Consumer Protection Basket Path” themed show at the Star Challenge and All-Star Game venues, debuting the AI-themed music piece “Protect Your ‘Basket’ Path.” With lively dance moves and dynamic melodies, financial knowledge was transformed into vivid, engaging audio-visual content. Meanwhile, hosts reminded consumers to guard against illegal financial activities and advocated for a clean and orderly financial consumption environment. A promotional booth was set up along the corridor, where robots and digital humans jointly “stood” to distribute flyers, explain financial knowledge, and broadcast risk alerts. Guangfa Bank also invited CBA player Zeng Fanbo to conduct financial education sessions, warning consumers: “You won’t get a pie from the sky; high-yield investments are traps; don’t trust unknown calls, and avoid clicking unknown links.”

Launching a Digital Financial Education Base. Branches in Guangzhou, Shenzhen, and other cities equipped their facilities with robots like “FaXiaoBao,” digital assistants for consumer protection, as well as AR and VR devices, transforming their service outlets into immersive new venues that combine technology, interactivity, and Lingnan culture. “FaXiaoBao” became a “Financial Education Promoter,” making financial knowledge more accessible through smart Q&A and case explanations. The digital assistant analyzed typical scams involving illegal financial intermediaries and internet loans. The introduction of AR and VR devices allowed consumers to experience scam scenarios virtually, enabling them to learn risk prevention tips effortlessly amid virtual and real-world interactions.

Scene Integration to Create Mobile Financial Education Platforms

Enhancing the “Consumer Protection Mobile Carriage” to Make Financial Education Mobile. Guangfa Bank continued integrating financial education into transportation tools, turning buses, subways, and trains into “Moving Financial Education Platforms.” Zhengzhou Branch converted a bus into a “Financial Consumer Protection Express,” with posters on rational investment and telecom scam prevention inside, and risk warning posters at bus stops. Shenzhen Branch transformed subway corridors into “Consumer Protection Mobile Corridors,” setting up pop-up shops with scenario simulations and videos for promotion. Wuhan Branch coordinated with Wuhan and Yichang train stations to set up “Consumer Protection Mobile Stations,” focusing on promoting the benefits of digital finance for people’s livelihoods. Branches in Jiangmen and Heyuan launched “Rural Caravan” campaigns to promote policies benefiting farmers and prevent telecom fraud in rural areas.

Incorporating Traditional Culture to Make Financial Education Lively. Branches in Jinan and Xi’an used the Lantern Festival to promote awareness through riddles and giving out financial knowledge “Yuanxiao” (glutinous rice balls). Shijiazhuang Branch visited the Zhengding Rongguo Mansion Scenic Area, using traditional Hanfu costumes, immersive real scenes, and interactive education to promote consumer protection. Branches in Tianjin, Foshan, and Fuzhou integrated financial knowledge into folk activities like cross-talk, “Xing Tong Ji” (a traditional opera), lion dances, and intangible cultural heritage New Year paintings. The Credit Card Center, Chongqing, and Zhanjiang branches promoted awareness during festivals such as Lei Feng Memorial Day, Women’s Day, and Arbor Day.

Embedding in Daily Life Scenes to Make Financial Education Hot. Maoming Branch visited a photography studio, setting up a “Financial Consumer Protection Photo Corner,” blending anti-fraud knowledge and consumer protection slogans into rural landscape photos, turning each photo into a mobile “Consumer Protection Poster.” Qingyuan Branch promoted awareness at cinemas through case explanations and anti-fraud videos. Qingdao Branch engaged with markets, customizing risk warning slogans based on vegetables, delivering consumer protection messages in a down-to-earth manner.

Targeted Strategies to Build a “Circle of Trust” for Financial Security

Focusing on “Two Departments and Two Members” to Safeguard Financial Security. For new employment groups like ride-hail drivers, truck drivers, delivery personnel, and couriers, branches in Chengdu, Nanning, and others collaborated with local radio stations to launch “Guangfa Consumer Protection Voice,” broadcasting warnings about high-interest traps, debt collection scams, and illegal proxy withdrawal risks during peak hours. Nanjing, Zhuhai, and Nanchang branches partnered with China Post, SF Express, Taobao, and Meituan to set up “Financial Consumer Protection Stations,” hold seminars, and broadcast financial education videos, providing “Financial Knowledge Safety Guides” to “Two Departments and Two Members.” They also produced “Financial Awareness Cards” to deliver financial knowledge directly with parcels and orders. Shenzhen Branch launched the “Migrant Bird Project,” organizing knowledge dissemination, parent-child financial literacy education, and caring visits, establishing “Public Financial Learning” zones to encourage new workers to learn financial knowledge during fragmented time.

Providing Care for Special Groups to Spread Financial Warmth. For seniors, the head office formed volunteer teams to conduct special activities at Guangzhou Senior University. Branches in Dongguan and Zhaoqing visited elderly canteens, nursing homes, and activity centers, guiding seniors on using smart devices and promoting anti-fraud skills. For youth, Hefei and Yangjiang branches held “Financial Knowledge Grows with You” activities, using fun explanations and interactive games to teach basic concepts like currency denominations and anti-counterfeiting features. For people with disabilities, Beijing Branch visited children’s behavior correction centers, tailoring financial education courses for children with autism, and introduced “FaXiaoBao” robots for interaction, spreading financial care to children.

Spreading Warmth to Remote Areas to Bridge the “Last Mile.” The headquarters and branches in Xinjiang’s Kashgar launched “Sending Knowledge + Sending Warmth + Sending Culture” activities, setting up interactive zones with currency exchange, intangible cultural heritage paper-cutting, and smart polo, integrating financial knowledge into ethnic cultural experiences to make it understandable and appealing. Nanning Branch created a Zhuang ethnic-themed financial education zone, with staff dressed as “Amei” and “Age,” speaking in dialects to explain financial concepts, creating a distinctive Guangxi-style consumer protection class. Harbin Branch visited Meilisi Daur Autonomous Banner, setting up a financial education station to promote policies benefiting farmers and prevent illegal fundraising and new pension scams. Dalian Branch went to Dandong, setting up a quick financial education pop-up shop at Duanqiao and a “Consumer Protection Mobile Cabin” on the Yalu River, focusing on safe card use, personal information protection, and internet loan prevention.

Multi-Dimensional Communication to Build a Clear Financial Ecosystem

Guangfa Bank focuses on digital financial services supporting people’s livelihoods. Besides utilizing its own media channels for publicity, it actively collaborates with central and mainstream media nationwide to showcase its achievements in using big data and AI to serve the public, spreading positive financial energy. Multiple channels are used to collect and analyze typical cases of financial scams, employing musical dramas, videos, animations, and long images to reveal and interpret various fraud methods and dangers, helping the public recognize and prevent financial risks.

Headquarters and Beijing Branch jointly launched the rock musical “Customer Service Call,” an innovative performance depicting the scam process from both the victim and scammer perspectives, enhancing anti-fraud awareness through artistic expression. Taiyuan Branch released “Care Without ‘Chaos’,” incorporating Jin opera and the “Guan Gong” figure to analyze online game equipment scams. Shanghai Branch produced the micro-movie “Parallel Moments,” based on real cases, using parallel universe techniques to explain illegal fundraising and remind consumers to choose legitimate channels for rational investment. The headquarters and branches widely issued risk alerts related to “Two Departments and Two Members,” warning about risks from debt collectors, virtual currency investments, and illegal gold trading.

On the CBA court, Guangfa Bank’s AI “Consumer Protection Team” attracts attention; in remote border areas, “Mobile Classrooms” deliver financial knowledge; in markets, down-to-earth anti-fraud slogans resonate with daily life; on stage, energetic rock music conveys consumer protection concepts… Guangfa Bank’s warm, thoughtful, and in-depth promotional activities bring financial knowledge from fingertips to hearts.

Guangfa Bank will always uphold the political and people-oriented nature of financial work, striving to build a three-dimensional financial education system that is “centralized + normalized,” “online + offline,” and “universal + precise.” It aims to transform financial knowledge into consumer-friendly “easy to understand, memorable, and applicable” financial wisdom, strengthening the protection of consumer rights from the perspective of the masses, and practicing the mission of serving the people through tangible actions.