Hengfeng Bank 2026 "Hengde Protection·Consumer Protection Culture Campaign" Chengdu Station Online and Offline Launch in Full Swing

Originally from: Xinhua Finance

On March 13, coinciding with International Consumer Rights Day (March 15), under the guidance of the Sichuan Banking Industry Association Consumer Rights Protection Committee, Sichuan Banking Dispute Mediation Center, Sichuan Payment and Clearing Association, and Chengdu High-tech Anti-telecom Network Fraud Center, Hengfeng Bank Chengdu Branch hosted the 2026 “Hengde Guardianship · Consumer Protection Culture Walk” March 15 “Six Arts” Carnival in Fangcao Ruisheng Pedestrian Street, Wuhou District, Chengdu. This event creatively integrated traditional Chinese culture with financial consumer rights protection, using popular formats to bring citizens a fun and educational financial knowledge learning feast that bridges ancient and modern times.

Cultural Empowerment of Consumer Protection, Six Arts Spark New Colors

Traveling through 2,500 years of history, Confucius’ Six Arts meet financial consumer protection on the streets of Chengdu, sparking wisdom in safeguarding “money bags.”

At the event site, six themed interactive stations are arranged in sequence, deeply integrating the essence of the Six Arts with financial consumer protection knowledge to create immersive learning scenarios. Citizens, through game challenges, learn to identify illegal intermediary traps, understand compliant rights protection, appreciate rational investment, avoid high-interest temptations; accurately recognize telecom fraud, enhance scam detection skills; protect personal information, strengthen privacy defenses; understand the eight rights of financial consumers, inherit consumer protection culture; and identify illegal fundraising schemes to safeguard their “money bags.” Each station is a lively consumer protection lesson, and every interaction serves as a safety reminder.

Cute Assistance from Sichuan Little Treasure, Making Financial Knowledge More Warm

At the event, a lovable panda mascot—“Sichuan Little Treasure”—can be seen everywhere.

During the event, “Sichuan Little Treasure” transforms into a “Guardian Messenger,” accompanying citizens through each challenge station, appearing in promotional materials, interactive guides, and gift exchanges. This adorable mascot makes the serious dissemination of financial knowledge more approachable and warm.

Online and Offline Linkage, 690,000 Netizens Learn Consumer Protection in the Cloud

The event was simultaneously broadcast online, with hosts guiding netizens to “virtually tour” the six interactive stations, experiencing the fun of the Six Arts challenges immersively. During the live broadcast, hosts explained anti-fraud and anti-non-regular activities knowledge while playing, allowing viewers to learn practical consumer protection tips from home. According to statistics, the live stream attracted over 690,000 viewers, who gathered online for real-time interaction, sharing the consumer protection knowledge feast without leaving home. This created a lively offline atmosphere and a popular online buzz, extending financial consumer protection knowledge to a broader audience.

Stamp Collection and Rewards, Fun-filled Interactive Experience

“I’ve collected all six stamps! I can exchange for gifts now!” exclaimed a young citizen excitedly showing their stamp card.

This event adopted a “stamp collection + consumer protection coins” dual gameplay. Participants received a stamp and corresponding protection coins at each station. Once all stamps were collected, they could exchange coins for exquisite gifts or participate in games at the redemption area. This gamified incentive greatly stimulated citizens’ enthusiasm, allowing everyone to learn practical financial knowledge while enjoying surprises and rewards in a relaxed and joyful atmosphere.

Financial consumer protection is not a one-day effort but a long-term commitment. This event received professional guidance and strong support from multiple organizations, forming a joint effort to safeguard consumer rights. Hengfeng Bank Chengdu Branch will take this as a new starting point, continuously promoting the “Hengde Guardianship · Consumer Protection Culture Walk” series, bringing financial knowledge into communities, enterprises, schools, and households. With perseverance and action, they aim to fulfill the promise of “finance serving the people” and embed this mission deeply through diligent efforts.