Coffee Holding Restructures CEO Pay With Long-Term Incentive

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Coffee Holding Co (JVA) has restructured its CEO Andrew Gordon’s compensation, drastically cutting his annual salary from $325,000 to $80,000. In return, Gordon is eligible for a $1.6 million incentive bonus if he remains with the company until January 1, 2030, with payment by March 16, 2030, and any severance benefits now require a general release. This strategic move aims to retain the CEO long-term while reducing immediate salary obligations, reflecting a shift towards cost management and leadership stability.

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