Several Name Changes! Printer Leader Netsda Proposes to Rename to "Pantum Technology" - What's the Intention? | Announcement Highlights

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Caixin News, March 17 — (Reporter Lu Tingting) After several name changes, the domestic printer leader Nasda (002180.SZ) is now bidding farewell to its old name used for over eight years and renaming itself “Pentium Technology,” bringing its core brand to the forefront. This move is part of the company’s strategic focus on rebranding after shedding its historical baggage.

Tonight, the company issued a notice that the sixth meeting of its eighth board of directors approved the proposal to change the company’s name, stock abbreviation, and revise the Articles of Association. The company plans to change its name from “Nasda Co., Ltd.” to “Pentium Technology Co., Ltd.,” and the stock abbreviation from “Nasda” to “Pentium Technology,” with the stock code remaining unchanged. This proposal is subject to shareholder approval.

Caixin reporters note that this is not the company’s first name change. Wind data shows that the company’s name has changed multiple times. Initially listed as “Wanlida,” it was changed to “Aipake” in 2014, and then to “Nasda” in May 2017.

In 2016, Aipake, which was deeply involved in printer consumables, acquired Lexmark International in a “snake swallowing an elephant” move, expanding into printing and software businesses. After the acquisition, the company’s performance grew rapidly, with net profit attributable to shareholders reaching 949 million yuan in 2017, an increase of over 14 times year-on-year. However, this also brought increased debt pressure and goodwill impairment risks.

From 2018 to 2022, the company’s performance fluctuated continuously, and profitability failed to reach the 2017 level. In 2023 and 2024, the company’s net profit attributable to shareholders was -6.185 billion yuan and 749 million yuan, respectively.

By July 2025, Nasda completed the sale of Lexmark International. According to disclosed earnings forecasts, the company expects a net loss attributable to shareholders of between 600 million and 900 million yuan in 2025, mainly due to major asset sales and industry policy adjustments.

The announcement indicates that the main purpose of this name change is to strengthen the brand and highlight its technological attributes. As Nasda stated, this renaming aligns with the company’s strategic upgrade and business development needs, clearly conveying its goal to become a leading technology service enterprise in the printing industry and to build a globally renowned brand. It aims to achieve synergy between the company’s brand and flagship products, enhancing the brand value and influence of “Pentium.” Additionally, focusing on core printing technology and expanding diverse technological applications through innovation will define the next generation of intelligent scenarios.

It is reported that after selling Lexmark, Pentium has become the company’s sole自主品牌. Fortunately, the Pentium brand has been growing stronger. In 2024, Pentium achieved revenue of 4.658 billion yuan, a year-on-year increase of 19.87%, with A3 laser copier sales up 131.44% year-on-year, and shipments in the innovative market increasing by about 50%.

The company stated that Pentium is actively building a fully domestic supply chain from chips and consumables to complete machines. On one hand, it is achieving full compatibility with mainstream domestic operating systems and CPU chips; on the other hand, it is cultivating hundreds of component suppliers to form scale advantages and ensure自主可控 supply chains. Unifying under the “Pentium Technology” brand makes upstream and downstream resource integration easier; it also facilitates technological promotion of innovative features like AI printing and remote printing, strengthening its technological brand recognition.

Nasda also mentioned that Pentium products are sold in over 110 countries, ranking among the top in global laser printer shipments. After the renaming, the company can present a new, pure自主品牌形象 in overseas markets, upgrade customer brand recognition in international cooperation, and better expand channels and build customer bases abroad, advancing its globalization strategy.