Hurun Rich List Member Invests in Xibei, Catering Group Secures New Funding and Increases Registered Capital

Inner Mongolia Xibei Catering Group Co., Ltd. recently completed a new round of business registration changes. Natural person shareholder Lin Lairong subscribed with a capital contribution of 2.247572 million yuan, holding a 2.16% stake, pushing the company’s registered capital from 102 million yuan to 104 million yuan. This entrepreneur from Inner Mongolia is not only the founder of Zhongxing Group but also ranked on the Hurun Global Rich List in 2025 with a net worth of 9.5 billion yuan. This equity change marks a new step forward in Xibei Catering Group’s capital operations.

Public information shows that Xibei Catering Group was established in October 2017. Legal representative Jia Guolong maintains actual control through direct holdings of 25.5986% and controlling Beijing Xibei Enterprise Management Co., Ltd. (35.02%). His wife, Zhang Liping, holds 15% of Beijing Xibei, forming a family-controlled structure. Notably, Chengdu Xin Chao Media Group subscribed with 1.016802 million yuan, holding nearly 1% of shares, and invested 100 million yuan in Xibei in the first three quarters of 2025. Based on this, Xibei’s post-investment valuation is estimated at about 10 billion yuan.

This is the second capital operation for Xibei this year. In January, after announcing the closure of 102 stores, the company completed Series A funding, attracting institutions such as Taizhou Xinrongtai Investment and Hangzhou Zhouxuan Equity Investment. Taizhou Xinrongtai is a fund under the high-end restaurant brand Xinrongji, and Hangzhou Zhouxuan has connections with Hu Xiaoming, former president of Ant Financial. This round of financing increased the registered capital from 89 million yuan to 102 million yuan, a 13.1% increase. Calculations suggest that Lin Lairong’s investment corresponds to a financing valuation of over 200 million yuan, with an equity transfer of more than 2%.

Along with capital moves, there have been major management adjustments. Before the 2026 Spring Festival, founder Jia Guolong stepped down as CEO of Xibei’s main brand, and former CEO Dong Junyi took over. According to internal sources, Dong Junyi implemented several reforms: collective salary reductions for store management, the implementation of a store manager loss responsibility system, and the cancellation of the longstanding management competition mechanism. These measures directly address the company’s operational difficulties, as Xibei previously faced issues such as delayed employee salary payments.

The equity structure shows that Beijing Xibei Enterprise Management Co., Ltd. remains the largest shareholder with an investment of 36.39 million yuan, followed by Jia Guolong with 26.6 million yuan. Institutions such as Chengdu Xunda Optoelectronics Co., Ltd. also appear on the shareholder list, forming a diversified capital layout. In the context of the restaurant industry facing transformation pressures, Xibei is attempting to resolve the contradiction between large-scale expansion and cost control through dual measures of capital introduction and management team changes.