Comcast Stock (NASDAQ:CMCSA) Notches Up with AI-Powered Andy Cohen

Entertainment giant Comcast CMCSA +0.33% ▲ was recently spotted augmenting its artificial intelligence (AI) operations with support from Nvidia NVDA -0.65% ▼ . But that is just one of the newer developments, as Comcast’s Peacock platform was also spotted working with AI. Peacock recently announced plans to roll out an AI-driven Andy Cohen avatar to serve as a user guide. The news seemed slightly welcome to investors, based on the fractional boost in Comcast shares seen in Tuesday morning’s trading.

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The Andy Cohen avatar will serve two functions: one, it will help viewers navigate the growing array of Bravo shows that currently exist. Two, it will also serve as a recommendation platform for shows the viewer may not have seen yet. With a library measured in “hundreds of series,” having a way to readily navigate such a vast pile could prove useful.

However, this may come back to haunt Comcast later. One user noted, “We’ve reached the point where we’d rather hear fake gossip from a machine than face our own boring lives. If you need an algorithm to tell you who to hate this week, the ‘tea’ isn’t the only thing that’s artificial.” Another followed up with: “Yet we’re getting AI Andy Cohen slop.”

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Vertical Sports Action

If you happen to be tired of turning your phone sideways to watch video, especially live sports, then Peacock may have a winner for you coming up. Peacock is bringing out a “native vertical video format” which will allow users to watch sports in a vertical orientation. The format will also incorporate an algorithm that focuses on certain players as the action moves.

A while back, NBC revealed it would use a player tracking system called viztrick AiDi, which uses facial recognition to let viewers follow certain players. The connection between Peacock’s plan and NBC’s new tool is unclear, but they may be showing off another use for a tool already in the toolbox.

Is Comcast Stock a Good Buy Right Now?

Turning to Wall Street, analysts have a Hold consensus rating on CMCSA stock based on five Buys, 10 Holds and three Sells assigned in the past three months, as indicated by the graphic below. After a 15.75% loss in its share price over the past year, the average CMCSA price target of $32.45 per share implies 6.53% upside potential.

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