Focus on Special Groups, Ping An Health Insurance Innovates Across Multiple Regions to Safeguard Financial Consumer Rights

To improve the financial literacy of the general public and safeguard the legitimate rights and interests of financial consumers, Ping An Health Insurance is launching the 2026 “3.15” Financial Consumer Rights Protection Education and Promotion Campaign under the theme “Clear and Honest Financial Networks, Protecting Peace of Mind Consumption.” The campaign focuses on vulnerable groups such as the elderly and military personnel, as well as new employment groups like “Two Agencies and Two Members” (truck drivers, ride-hailing drivers, delivery workers, and couriers). It combines online and offline efforts, innovates educational methods, and helps create a clean and orderly financial market environment.

Headquarters of Ping An Health Insurance actively coordinates with branch offices across the country, tailoring diverse educational activities to local conditions. Through doctor free clinics, intangible cultural heritage preservation, robot interactions, immersive maze challenges, and other innovative formats, the campaign delivers financial consumer rights protection knowledge to communities, commercial districts, office buildings, and elderly care institutions, effectively enhancing consumers’ risk awareness.

Enrich Content, Upgrade Services

Enhance Financial Literacy for Special Groups

Since the campaign’s launch, Ping An Health Insurance has produced easy-to-understand risk warning content such as comics and short videos, exposing common online financial marketing scams like unlicensed lead generation, concealment of risks, high-yield promises, and misuse of regulatory authority to mislead consumers. These materials guide consumers to accurately understand financial product attributes.

To deepen educational effects, Ping An Health Insurance has created warning series including typical case infographics, animated videos, and sand art videos addressing issues like illegal financial activities, online lending chaos, and sales misguidance. It also produces real-person microfilms to educate consumers about financial knowledge, using plot twists to attract attention and improve risk prevention awareness.

For vulnerable groups such as the elderly, foreigners, and military personnel, the company has optimized education and promotional zones at nationwide branches, providing large-print and multilingual materials in English, French, Korean, Japanese, and more. Additionally, special consumer care zones have been expanded with features like one-click call buttons for inquiries and complaints. These zones are equipped with reading glasses, magnifiers, AI translation glasses, translation pens, bilingual claim forms, and English complaint process charts, bridging the digital gap for seniors and offering warm, accessible financial services to all, fostering greater understanding and trust.

Tailored Approaches, Multiple Efforts

Innovative Methods to Convey Financial Power

A highlight of this campaign is the integration of live actors with AI experiences. Branches in Henan, Suzhou, and Zhejiang have visited large office buildings, commercial districts, elderly care homes, parks, and squares to host series of activities such as “Robot Explains Consumer Protection, Safeguarding Digital Finance,” “3.15 Opening Ceremony,” and “Ping An ‘AI’ Market — Zero Distance Consumer Protection.” Using robots similar to those in the Spring Festival Gala for AI Q&A and interactive performances, they turn abstract financial security concepts into engaging, interactive experiences enjoyed by consumers.

Branches in Sichuan, Hebei, and Guangdong have deeply explored local intangible cultural heritage resources to innovate financial education. For example, Sichuan branch visited a century-old tea house in Pengzhen, Chengdu, using the traditional tea house setting to hold “Talking Finance in the Tea House — AI Smart Protection for Silver Age” events, focusing on educating elderly consumers about financial risk prevention. The Shijiazhuang branch engaged with the Guo Cheng Palace Lanterns, a national intangible cultural heritage project, hosting themed activities like “Lighting Up Heritage Lanterns, Protecting Wealth and Safety.” The Dongguan branch combined intangible cultural heritage printing techniques with financial education at Wanjing Community Kangyuan Center, organizing “Heritage Printing Spreads Warmth, Financial Consumer Protection for Livelihood” activities, using traditional crafts to bridge consumers and financial knowledge.

Branches in Beijing and Jiangsu have provided free health checks and professional consultations at Haidian East Sheng Science Park and Dayoujing Commercial District, effectively connecting health insurance services with financial literacy promotion and expanding outreach. The Chongqing branch utilizes TV media to run a “Insurance Talk” column, presenting the full process of health services from the consumer’s perspective and visually demonstrating insurance coverage responsibilities, extending consumer rights education to a broader society.

Folk Customs and Interactive Games

Educational Entertainment to Protect Consumer Rights

Different regions showcase unique features in scene and format innovation. The Shanghai branch visited Tianleju Community in Chuansha New Town, Pudong New Area, performing lion dance to kick off the “Lucky Lions Offer Tips, Consumer Protection Knowledge Ensures Safety” event, integrating traditional folk customs with modern anti-fraud education and engaging elderly community members with anti-fraud slogans. The Hubei branch incorporated visual arts into financial education, hosting the “East Lake Night — 3.15 Financial Consumer Rights Promotion” event along the East Lake Greenway in Wuhan, using a pioneering night cycling challenge with blind box puzzles to embed financial knowledge into cycling and gaming fun.

Notably, immersive gamified experiences are also featured. The Shenzhen branch partnered with SF Express and Dingdang Kuaiyao couriers to conduct on-site check-ins, launching “Case-Based Financial Risks, Smartly Navigating Safety Mazes,” where participants explore real-world case maze challenges to learn risk identification. The Liaoning branch held an NPC role-playing immersive experience at Fangyuan Building in Shenyang, enhancing participant engagement and immersion.

Moving forward, Ping An Health Insurance will continue to uphold a people-centered approach, focusing on resolving public concerns, benefiting livelihoods, and warming hearts. It will build a long-term mechanism for financial education and promotion, further improving consumer financial literacy, protecting consumer rights, and providing professional, one-stop health management services to better meet the diverse needs of the people, ensuring their safety and health.