Tiancheng Automation Thailand Base Groundbreaking: Collaborating with Global Partners to Chart a New Blueprint for the Automotive Seat Industry

(Source: Tiancheng Auto Control)

A Fortunate Day Marks a New Journey

On March 20, 2026 (the lunar February 2nd “Dragon Raises Its Head” festival), colorful flags fluttered and lion dances filled the air in the WHA RIL Industrial Park in Banqai County, Rayong Province, Thailand. A groundbreaking ceremony for Geeseen Automotive (Thailand) Co., Ltd. (Jameson Automotive Thailand Co., Ltd.) was held here with great significance. Geeseen Automotive (Thailand) Co., Ltd. is a subsidiary established in Thailand by Zhejiang Tiancheng Auto Control Co., Ltd. (hereinafter referred to as “Tiancheng Auto Control”), and it will invest in and build a production base. This milestone event marks that Tiancheng Auto Control’s global strategy has entered a new stage, and also injects new momentum into industrial cooperation between China and Thailand.

The Groundbreaking Ceremony Captures a Brilliant New Journey

A Fortunate Day Marks a New Journey: China-Thailand Cultural Integration, Co-creating a Development Blueprint

Choosing the “Dragon Raises Its Head” day for the event carries the wonderful meaning of “everything revives and good fortune is at the forefront” in China’s traditional culture, while also demonstrates the company’s determination to take root in Thailand and integrate into the local community. The groundbreaking ceremony combines China-Thailand elements. Stages such as cutting the ribbon to officially launch, the lion dance to “dot the eyes,” and laying earth to offer blessings further tightly connect cultural resonance with business vision, conveying the cooperation concept of “opening up for mutual benefit and moving forward together.”

Multifaceted Support: All Sides Working Together to Build a Modern Production Base

The ceremony venue was filled with distinguished guests. More than 40 Chinese and foreign dignitaries, including Thailand’s local administrative management departments, the WHA Industrial Park, cooperation partners, and representatives from enterprises, gathered together. Group leaders such as Tiancheng Auto Control Chairman Chen Bangrui and General Manager Chen Yun attended, along with representatives from various sectors including Liu Guomin, Chairman of Xuzhou Dongfang Group; Liu Lei, General Manager of Yongcheng Construction Group; Piyakiat Namdech, Manager of WHA Rayong Industrial Park; and Pol.Lt.Col. Kritnititat Pongthannachamethaphon, Director of Banqai County Police Station, etc., witnessing this historic moment.

In his remarks, Group General Manager Chen Yun said, “The Thailand base is a key fulcrum in Tiancheng Auto Control’s global layout. Here, we will build a modern, intelligent, and green automobile parts production base, deeply connect the ASEAN market with the global market, and fulfill our long-term commitment to the global automobile industry.” Representatives of the Thai government also pledged that they will provide comprehensive safety protection and policy support for the project to help the company develop with peace of mind.

A Spectacle of Highlights: Blending Tradition and Modernity into a New Chapter

Ribbon Cutting to Kick Off a New Journey, with Many Parties Working Together

The main ceremony guests cut the ribbon on stage together. The lineup includes Thailand’s local administrative management departments, reflecting the strong collective strength of multi-party collaboration.

Laying Earth to Convey Wishes, Bilingual Blessings

Using shovels to lay earth, conveying the wish for the project to develop steadily and gain recognition worldwide.

Lion Dance Bringing Auspiciousness, Good Fortune Fills the Entire Venue

The awakens lion dance brings auspiciousness and showcases the grand blueprint of this grand event.

Future Outlook: Use Thailand as a Pivot to Unlock Global Markets

The establishment of Geeseen Automotive (Thailand) Co., Ltd. on the ground is an important practical step for Tiancheng Auto Control to deepen its global strategy. After the project is completed, it will leverage Thailand’s location advantages to radiate to the ASEAN and global markets, providing customers with more efficient and higher-quality products and services. At the same time, the project will practice the concept of green development, promoting the deep integration of intelligent manufacturing and sustainable development, and establishing a new benchmark for cooperation between Chinese-funded enterprises and Thailand.

A Fortunate Day Brings Radiance, a Grand Foundation for a Flourishing Era!

Starting from the Thailand base, Tiancheng Auto Control will continue to expand its international footprint. With leading seat technology and outstanding service quality, it will stay closely connected with partners around the world, join hands to meet challenges, and jointly write a brilliant chapter in the automobile industry—advancing boldly toward the vision of “a world-class seat professional supplier”!

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