Pinduoduo officially announces the "New Pinduom" plan: launching brand self-operation, with an initial investment of 15 billion yuan.

Sina Technology reported on March 25 in the evening that Pinduoduo Group officially announced the formation of “New Pimb,” with a cash investment of 100 billion yuan over the next three years. The initiative will kick off brand self-operation, continue to heavily invest in China’s supply chain, and drive the high-quality, branding-focused development of domestic industries. At present, “New Pimb” has already established a new dedicated company in Shanghai, and the first phase has received a cash capital injection of 15 billion yuan.

This move means that Pinduoduo’s cross-border business has begun entering a new stage centered on brands. Building on the platform-based operations of the Temu platform to date, “New Pimb” will participate deeply in China’s supply chain, incubating Chinese brands with international influence.

It is reported that this is the latest strategic implementation since Zhao Jiazhen took office as co-chairman of Pinduoduo last December. Zhao Jiazhen said that in 2026, China’s supply chains will enter a key window period for transformation and upgrading. We will bring all efforts of the group to bear, and with unified determination throughout the company, we will strive to, within three years, drive “New Pimb” to achieve a high-quality transformation of domestically operated brands, thereby promoting transformation and upgrading of China’s supply chain and enabling a leap in value. (Yan Yan)