## Can Better-for-You Snacks Be the Game-Changer PepsiCo Needs?
**The Core Challenge**
PepsiCo's Foods North America division is grappling with a tough market backdrop. Consumers are tightening spending habits while simultaneously demanding healthier alternatives to traditional packaged snacks. This dual pressure has made volume growth inconsistent despite the company's pricing strategies and operational efficiencies helping to maintain profit margins. The real problem: how to drive meaningful volume recovery when cost-conscious shoppers are both spending less and expecting more from their foo