35% of young investors turn to investment advisors for access to cryptocurrency

Asset managers are facing an urgent need to innovate their strategies regarding digital assets, as more than one-third of wealthy young investors in America have chosen to move away from financial advisors who do not provide cryptocurrency-related services.

According to a survey conducted by Zerohash – a provider of cryptocurrency payment solutions – on 500 American investors aged 18 to 40, published on Wednesday, as many as 35% of participants have moved money away from advisors that do not support access to cryptocurrencies.

The survey subjects have an income level ranging from 100,000 USD to 1 million USD, of which more than half of the remitters reported that the transferred amount falls within the range of 250,000 USD to 1 million USD.

More than half of investors are transferring assets from advisors to cryptocurrencies valued between $250,000 and $1 million | Source: ZerohashCryptocurrencies have only recently benefited from a favorable policy environment in America. Meanwhile, some asset advisors are still struggling to catch up with the trend, as young investors today are more willing to take risks compared to previous generations.

Zerohash reported that more than 80% of respondents feel that their trust in cryptocurrency is strengthened by the participation of large financial institutions such as BlackRock, Fidelity, and Morgan Stanley.

Cryptocurrency: Popular Holding Trend and Strong Growth

A survey by Zerohash also indicates that the group of investors with an income of 500,000 USD or more is “leading the conversion trend,” with half of them having left advisors due to a lack of access to cryptocurrencies.

Notably, 84% of all survey participants indicated that they would increase their proportion of cryptocurrency holdings in the coming year, with nearly half of them planning to “significantly increase their allocation.”

The Risk of Lagging Behind for Asset Advisors

Zerohash noted that the survey results indicate that cryptocurrency “has become a core element in modern portfolio management strategies,” while emphasizing that many wealthy investors “are not waiting for personal asset managers to catch up with the trend.”

“Early adapting advisors will strengthen customer loyalty and seize new growth opportunities, while those who are slow to change will face the risk of falling behind,” the report stated.

The survey also shows that investors are increasingly optimistic about “insured and compliant access to cryptocurrency.”

Based on the survey results, Zerohash recommends that advisors should provide digital asset services directly on the “dashboard alongside traditional assets,” while ensuring that the custody services are insured.

“Investors want more than just Bitcoin and Ethereum. 92% said that access to a diverse range of digital assets is very important,” Zerohash emphasized.

Most investors say they want advisors to provide easier integrated cryptocurrency portfolio solutions | Source: ZerohashCurrently, asset managers have started to deploy portfolio swap products (ETF) with a diverse cryptocurrency portfolio, including altcoins such as Solana (SOL), XRP (XRP), and Dogecoin (DOGE).

In addition, the new products also integrate staking features – allowing users to earn rewards by locking tokens to protect the blockchain. BlackRock, one of the major issuers, is also preparing to provide staking services, with the ETF Ether staking fund application recently submitted in Delaware on Wednesday.

Mr. Giáo