Bad boys never preach to women, never argue back, and whatever they say is always right. This kind of approval, in a woman's eyes, is a soulmate, is love, so women are willing to stay with bad boys. And honest men, if they want to correct and preach, they see it as a sign of caring. Correcting and preaching to women is like calling them stupid, and women can only leave you. So, it's not that short-term emotional value is more important than long-term responsibility, but without emotional value, long-term responsibility has no chance to come into play.