Meme coins illustrate a market paradox in the most straightforward way — the louder the criticism, the more popular they become.

Projects that seem unlikely to succeed, when criticism accumulates to a certain level and attention skyrockets, actually trigger a countertrend upward momentum. That’s why sometimes silence is the best strategy — every attack essentially serves as free publicity for the project, piling up traffic to create unexpected market heat.

The trick with Meme coins is playing on this psychological difference — the more repulsive they are, the easier it is to go viral.