The UK's Financial Conduct Authority is reshaping its approach to crypto market oversight by finalizing the consumer duty framework—a comprehensive regulatory initiative designed to place customer interests at the center of industry operations. Through this consultation, the FCA is establishing clearer expectations for crypto firms regarding fair treatment and outcome delivery, while maintaining a balanced stance toward technological advancement. The consumer duty mechanism aims to strengthen market confidence by ensuring that innovation doesn't come at the expense of customer safeguards, positioning UK crypto businesses as accountable players in a well-protected ecosystem.