As Amazon proceeds with large-scale layoffs, an unexpected optimism is spreading in the market. The reduction of approximately 30,000 employees is analyzed not merely as a cost-cutting measure but as a structural reform aimed at streamlining corporate culture. Despite concerns such as a shift in AI strategy and tariff pressures, market analysts remain bullish on Amazon's stock. The average stock price target suggests an increase of over 25%, and this optimism is not just speculation but reflects investors' confident judgment. In fact, the recent rebound in Amazon's stock price demonstrates this market sentiment, indicating growing expectations for long-term competitiveness through structural adjustments.