Trump Media has moved 2000 bitcoins worth $174 million: a new milestone in corporate crypto strategy

Trump Media and Technology Group (DJT) has made a significant move of crypto assets, transferring approximately 2,000 bitcoins, valued at around $174 million, across a network of wallets. This movement occurred shortly after the company expanded its portfolio to 11,542 BTC, demonstrating its active approach to managing Bitcoin positions.

Scale of the Operation and Transfer Route

Blockchain data analysis, tracked by analytics platforms Arkham and CoinDesk, shows a complex pattern of fund distribution. Of the total assets moved, about $12 million ultimately ended up in Coinbase Prime Custody — a specialized storage product aimed at institutional clients. The remaining funds were distributed among other addresses associated with the same organization, indicating internal reallocation of reserves rather than an imminent sale of assets on the open market.

Why Such Transfers Matter to Investors

An important nuance is the nature of the operation itself: moving assets into custodial systems like Coinbase Prime often reflects not trading intentions but operational actions by the company — reorganizing storage, consolidating wallets, or switching to other storage conditions. For corporate holders, such movements have become standard practice for managing large positions, especially after portfolio expansion. Trump Media actively manages its Bitcoin position, contrasting with a passive approach of holding assets unchanged. Blockchain tracker Lookonchain recorded that the company purchased 451 BTC the day before this transfer, highlighting the dynamic nature of its strategy.

Market Reaction and Current BTC Status

Despite the significant volume of transferred funds, the Bitcoin market reacted calmly. The BTC price remained in the range of $78,360 (current quote as of February 1, 2026) over the past 24 hours, demonstrating stability despite a weakening overall sentiment in the cryptocurrency market ahead of the end of the period. Traders are closely monitoring price behavior, as Bitcoin faces pressure when attempting to hold key psychological levels above $90,000, underscoring current market volatility.

Strategy Expansion: Beyond Social Media

Notably, on-chain activity of Trump Media coincides with a rise in DJT company shares. Over the last five trading days, the stock has increased by more than 30% and is trading around $14, according to Google Finance data. This movement illustrates renewed investor interest not only in the Truth Social platform but also in the company’s expanding strategy in financial products and digital assets. Major corporate moves in Bitcoin are increasingly seen by investors as a signal of the company’s serious intent to develop its position in digital assets.