Visa consolidates its positioning in the blockchain payments ecosystem

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Visa has asserted its dominance by controlling 90% of card transaction volume on the blockchain, according to data reported by NS3.AI. This spectacular performance reveals how an early alliance strategy can redefine power dynamics in the emerging digital payments sector powered by crypto. Far beyond a simple figure, this superiority demonstrates Visa’s clearly established positioning in the convergence between traditional finance and blockchain.

A supremacy forged through infrastructure partnerships

Visa’s strategy relies on infrastructure alliances deployed during the initial phase of blockchain development. These early partnerships have enabled the company to build integrated card payment channels natively within decentralized ecosystems. Rather than following market developments, Visa anticipated needs by positioning its solutions as the inevitable interface between crypto users and traditional payment networks.

The strategic impact on the sector’s positioning map

This mastery of card transactions redraws the competitive positioning map of the blockchain payments sector. The 90% volume control is not just a commercial victory but a statement of the central role Visa intends to maintain in the digital transformation of financial flows. This dominance highlights the disproportionate influence of established players and their ability to channel blockchain innovations into their own infrastructures.

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