Apple promises to mobilize the entire ecosystem to broadcast F1 races: industry-highest bitrate 4K signal, with iPhone 17 and others participating in filming

Tech Home February 6th News, yesterday (February 5th), Apple Senior Vice President of Services Eddy Cue revealed in an interview with automotive media racer that Apple will mobilize all its ecosystem resources to inject F1 broadcasting into television coverage in the United States.

Cue emphasized that Apple will leverage the blockbuster F1-themed movies as a traffic entry point to precisely push live race broadcasts to viewers who are first introduced to racing through movies, converting them into long-term fans.

In terms of ecosystem integration, besides pushing race broadcasts through Apple News, Apple Sports, and other apps, Apple also enhances the event’s influence through Apple Music (music is an important element of F1) and its nationwide retail store network, utilizing various resource channels.

Regarding picture quality, Cue promised that Apple TV will deliver a revolutionary visual experience. Tech Home cites a blog post stating that, unlike traditional broadcast television, Apple will use the industry’s highest bitrate 4K signals, providing ultra-high-definition clarity far beyond industry standards.

Cue confidently stated that viewers will be amazed by the detail of the picture upon first viewing. Additionally, the broadcast service will add interactive features, no longer limited to the public view of director switchovers; users can simply press a button to lock onto their favorite teams and receive real-time exclusive data streams.

In terms of broadcasting technology, Apple plans to deploy iPhone 17 and other devices at unconventional positions on the track and car body to capture and record footage that traditional cameras cannot reach, providing a more intuitive presentation of the extreme performance of F1 cars.

Cue pointed out that these new perspectives will focus on showcasing the terrifying G-forces and speed challenges faced by drivers during the two-hour race, allowing viewers to personally experience the difficulty of the sport. This filming approach partly draws on filmmaking experience, aiming to restore the shock of the “athlete” level through unique camera language.