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Christine Feuell Assumes Chrysler Leadership Role to Drive Brand Revival
Stellantis has unveiled a major leadership transition, with Christine Feuell officially taking on the position of Chrysler brand CEO beginning September 13, 2025. This strategic appointment marks a pivotal moment for one of America’s most recognizable automotive brands as the company seeks to reinvigorate its market presence and capitalize on emerging opportunities in the automotive sector.
Seasoned Executive Brings Proven Track Record to the Role
Before joining Stellantis, Christine Feuell held the position of chief commercial officer at Honeywell Safety and Productivity Solutions, where she developed substantial expertise across multiple sectors. Her professional background spans automotive, omni-channel supply chain automation systems, and smart building technologies—domains that align perfectly with the evolving needs of the automotive industry. This diverse experience positions her to address complex operational and market challenges facing Chrysler today.
Catalyzing Strategic Transformation at Chrysler
Carlos Tavares, CEO of Stellantis, expressed strong confidence in the appointment, stating: “Christine heading Chrysler is great news for Stellantis and I’m convinced that she will play an integral and strategic role in setting the new impetus and direction for this iconic brand and unleash its great potential.” Her mandate extends beyond traditional brand management to encompassing comprehensive strategic vision that will shape Chrysler’s competitive positioning in an increasingly dynamic automotive marketplace.
Leveraging Industry Expertise for Market Revitalization
Christine Feuell’s appointment signals Stellantis’ commitment to deploying top-tier talent for brand transformation. With her accomplished background in senior marketing leadership and deep understanding of supply chain automation and technological integration, she is well-positioned to drive operational efficiency while modernizing Chrysler’s product portfolio and market engagement strategies.