JPMorgan Study: Family Offices Prefer Different Assets Than Cryptocurrencies

A new study by JPMorgan reveals an interesting paradox in the global financial world: 89 percent of the world’s family offices actively refuse to invest in cryptocurrencies, despite geopolitical uncertainties on the global stage that theoretically should increase demand for alternative assets. These findings are supported by additional data showing clear preferences among financial managers when choosing investment assets.

Why Family Offices Avoid Cryptocurrency as an Asset

The surprisingly high proportion of family offices shunning digital currencies has deep-rooted reasons tied to the nature of the asset itself. The analysis states that 72 percent of these institutions also avoid gold, a traditional symbol of safety and stability. Volatility and unpredictable correlations associated with cryptocurrencies are presented as the main barriers to broader adoption. These factors create an environment where conservative approaches to portfolio management remain the dominant strategy.

Uncertainty regarding regulatory frameworks and the long-term stability of these assets also plays a role in capital allocation decisions. Family office managers prefer assets with clear legal status and historically proven stability.

Digital Asset: Artificial Intelligence Gains More Favor

An interesting exception to skepticism toward new assets is the segment of artificial intelligence. Data shows that 17 percent of family offices consider digital assets and technological innovations as medium- to long-term promising topics. Compared to the dismissive attitude toward cryptocurrencies, AI is perceived as an asset with practical applications and measurable impacts on business.

This trend indicates an evolution in the approach to alternative assets, where the novelty of the technology itself is not decisive. Instead, family offices focus on tangible results and integrating innovations into the existing economy. Digital assets associated with AI thus gain importance, while purely speculative assets remain under skepticism.