The Logan Paul Pattern

Not one scandal, A timeline
June 2021
Dink Doink "This Is the Dumbest Shitcoin I've Ever Seen. And that's why I'm all in"
🔹Posted to 23 million followers
> What he didn't mention: he helped create it
> The CEO said so himself
> Blockchain analysis found a wallet buying 120 trillion tokens three minutes after launch before any promotion
> That wallet later sent $100K+ to Paul's public address
🔸The token dropped 96% in two weeks
Late 2021
CryptoZoo "A really fun game that makes you money"
> NFT eggs
> Hybrid animals
> A whole ecosystem
> Fans bought in
> Then developers quit unpaid
> The breeding mechanic never shipped
> The game never launched
> The token collapsed
🔹Nobody delivered anything
December 2022
Coffeezilla Three-part investigation
Millions of views
> Paul's response: $2.3M in buybacks
> Catch: you had to waive your right to sue
> Most ZOO holders got almost nothing
> The refund 0.1 ETH per NFT didn't cover what people lost
(The class-action was dismissed in October 2025. "Legal puffery." His defamation suit against Coffeezilla is still ongoing)
2022–2024
Liquid Marketplace Fractional ownership of his $5.275M Pikachu Illustrator card
> Smarter than memecoins
> More legitimate
🔸Then the Ontario Securities Commission accused executives of moving $3M into shell companies watches, spa trips, luxury goods
> The site went dark
> Users couldn't withdraw
🔹Paul says only 5.4% was ever fractionalized ($270K from real buyers)
🔸He claims he personally paid to bring the site back online
He kept the card
February 2026
The Spectacle Returns The Pikachu sold at Goldin Auctions for $16.49M
> New Guinness World Record
> Livestream
> Content cycle complete
> Fractional buyers are still arguing online
> The OSC case is pending
> Coffeezilla suit ongoing
Logan counted his money
The Irony
🔹His ON1 Force NFT: bought for $635K > now $155
🔸His Pikachu card: bought for $5.275M > sold for $16.49M
> Same person
> Completely different outcomes
> Depending entirely on which side of the table you were sitting