Happy New Year everyone!

When it comes to the most anticipated "blind boxes" every Spring Festival, Binance@binancezh's New Year merchandise is definitely at the top!
When I received this set of Binance New Year merchandise for 2026, I was truly amazed:
Silk pajamas, plush slippers, plus festive red envelopes and couplets. This year's planning team is all about "comfort," and this isn't just about giving out merchandise—it's like they’re worried we won’t rest well during the New Year and want us to sleep comfortably haha.
I especially want to praise a small detail that has always been there: when opening the gift box, there's a piece of lining paper at the bottom. Gently pulling it out, the contents inside are neatly presented—no violent unboxing needed, no fiddling around.
Just this small design instantly makes you feel "thought of," and this sense of ritual in unboxing adds an extra point to the gift itself.
Seeing @heyibinance remind everyone in the community "do not machine wash silk pajamas," I couldn’t help but smile bitterly at the screen—after all, I recently ruined a down jacket from rough machine washing 😂.
It would have been great if @heyibinance had said this earlier haha, but it’s precisely these meticulous, everyday reminders that made me truly understand what @cz_binance often says: "User first!"
Over the years, I’ve received more and more merchandise, and I’ve gradually realized it’s not just a slogan.
They know everyone needs daily wear, so they made high-quality hoodies, T-shirts, and outdoor jackets;
They know people love lively gatherings during festivals, so they arranged red envelopes, mahjong, and Texas Hold'em;
Even down to yoga mats, thermos cups, suitcases, and those custom Nike shoes… there’s so much more, I could go on forever.
Binance has the most comprehensive range of merchandise, the most styles, the most practicality, the best quality, and the most sincerity among all exchanges I’ve seen.
When I see everyone joking that Binance merchandise is the "Web3 Hermès," I think this recognition isn’t about how luxurious it is, but about its "presence" and "high quality."
It’s the only platform that never misses a holiday. Its attitude of not being perfunctory, turning care for loyal users into tangible items they can hold, is full of love.
Finally, riding on the festive spirit of the New Year, I wish everyone a smooth start to 2026!
In the new year, whether it’s the market or life, may we all set new goals and step by step achieve them. The process of striving toward what we love— isn’t that the ultimate enjoyment?
Happy New Year! Let’s keep building together #BNB!🧨✨
Thanks to the wonderful brothers and sisters who put so much thought into preparing everything—Binance and I are truly grateful to have you!
Yaya, the beautiful @yayabinance, Kim哥 @moonkimbinance, Miss Pear @pearbinance, Sister Sisi @sisisibinance, and many more.