Hims & Hers’ expansion plans — as well as its Super Bowl ad — have investors worried about profits

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Shares of Hims & Hers fell after hours on Monday after the wellness platform’s first-quarter profit forecast missed expectations, pressured by the money it spent on a Super Bowl ad and planned investments in new technology and products.

Hims & Hers’ stock HIMS stock slid 8.5% in extended trading Monday, after closing the day’s session down 0.8%.

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