Bilibili hosts its first Lunar New Year’s Eve Gala, reaching a peak of nearly 86 million users

K-LinePoet · 2026-02-24T04:26:20+00:00

Shanghai Securities News, China Securities Journal (Reporter Luo Maolin) — At 7:30 PM on February 17, the 2026 Bilibili Lunar New Year Gala officially aired. This gala brought together veteran and new comedians, popular entertainers, and emerging actors, presenting a family-friendly feast through various forms such as cross talk, sketches, magic, acrobatics, singing, and dancing on the first day of the Lunar New Year.According to statistics, the peak popularity of the Bilibili Gala reached nearly 86 million viewers, with over 200,000 real-time bullet comments, and related topics quickly topped the trending searches. The event resonated strongly with viewers, with frequent interactions in the bullet comments such as “So full of human touch,” “This show is amazing,” and “This meme gives a nostalgic classic feeling.”It is also reported that the Lunar New Year Gala is a new IP launched by Bilibili after its acclaimed New Year’s Eve Gala, graduation song event, and other popular shows. As of now, Bilibili has established

K-LinePoet

2026-02-24 04:26:20

Shanghai Securities News China Securities Network News (Reporter Luo Maolin): At 7:30 PM on February 17, the 2026 Bilibili Lunar New Year Gala officially aired. This gala brought together veteran and new comedians, popular entertainers, and emerging actors. Through various forms such as cross talk, sketches, magic, acrobatics, and singing and dancing, it presented a family-friendly feast suitable for all ages on the first day of the Lunar New Year.

According to statistics, the peak popularity of the Bilibili Gala that night reached nearly 86 million, with over 200,000 real-time bullet comments, and related topics quickly topped the trending searches. The event sparked enthusiastic resonance among viewers, with frequent comments like “So human,” “This show is amazing,” and “This meme has a nostalgic, classic feel” appearing in the bullet comments.

It is reported that the Lunar New Year Gala is also a new IP launched by Bilibili after its well-received New Year’s Eve Gala, graduation song event, and other flagship shows. As a result, Bilibili has formed a “Gala Series” spanning the end and beginning of the year, continuously creating cultural rituals and collective memories for young generations and the public through differentiated content and emotional connections.

Looking back at the development path of Bilibili’s “Gala Series”—from the impressive debut of the “Most Beautiful Night” New Year’s Eve Gala in 2019, to the graduation song event that continues to resonate with youth, and now to the Lunar New Year Gala—its consistent creative approach is a sincere understanding of the emotional needs of different groups, rooted in insights and resonance with “people” themselves.

Additionally, the gala simultaneously launched a public welfare campaign focused on cultural relics protection—the “Millennium Smile Guardians Program.” Through lively interactions with live viewers and on-site audiences, it generated over 25 million units of public welfare energy. Bilibili has allocated corresponding public welfare funds to the restoration of 26 unearthed cultural relics, helping these relics “smile” again while spreading joy.

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