Every single CEO wakes up every single day trying to make you money.

(most retail traders fight it anyway)
Every executive at every company wants the same thing.
More revenue.
Higher earnings per share.
Higher share price.
They are literally paid in stock options to make it happen.
As EPS goes up the share price follows.
Not in a week.
Not in a month.
But over 1-2 years?
It almost always follows.
That EPS growth line is the most powerful tailwind in investing.
When I sell 1+ year portfolio secured puts on quality companies, I am not gambling.
I am aligning myself with every person at that company who wants the stock to go up.
Short dated puts bets against all of that.
Betting against an entire company full of people whose job is to prove you wrong.
I would rather be on their side.
That is why this strategy has worked for 10 years straight & will likely continue to.