These are 14 investment rules that Warren Buffett relies on when selecting companies:



• High gross profit margin (40%+)
• Return on equity ROE above 15%
• Continuous growth in earnings per share EPS
• Honest and competent management
• A company that can be held for many years
• Low debt
• Good track record of dividend distribution
• Strong balance sheet
• Clear and easy-to-understand business model
• Strong competitive advantage (Moat)
• Stock trading below its fair value
• Don't hesitate to walk away from a bad deal
• Strong cash flows

Summary: Buy an excellent company at a fair price… and don't buy an ordinary company just because it's cheap.

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