1 million views on X only generate $20–100 in revenue; while the same 1 million views on YouTube can reach $1,000–10,000 or even more—a gap of up to 100 times.

However, not everyone can excel at video creation. A 10-minute video might take a week to produce. It's hard to build an account, costly, energy-intensive, and has high barriers to entry. Low retention in the first 30 seconds directly impacts recommendations and completion rates.

Many people make this comparison because they've never actually tried video creation.