a16z: The AI Revolution Leads to a Shift in Search Optimization from SEO to GEO

GateNewsBot

2025-06-15 13:31:43

Gate News bot message, venture capital firm a16z released the latest observation report. With Apple integrating AI-native search engines like Perplexity and Claude into the Safari browser, there is a shift in the field of search engine optimization from traditional SEO to Generative Engine Optimization (GEO).

According to an analysis by a16z, in the GEO era, the core competitive point of brands has shifted from search rankings to gaining citations from large language models and writing into “model memory”. In terms of content development, GEO focuses on structured expression, semantic clarity, and optimization of citation value. Additionally, the traffic distribution mechanism has transitioned from the ad-driven model of the Google era to a closed-loop ecosystem based on model citations and memory.

Source: Circle of Thought

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